Marketing Manager

Kelly+Partners Accountants; Sydney; On-site; AUD 90,000 - 160,000; Full time

Job summary

Kelly+Partners is seeking an experienced Marketing Manager to own and execute marketing initiatives that strengthen brand awareness, engage clients, and drive growth across Australia, the US, and Ireland. This hands‑on role requires ownership, strategic thinking, and collaboration with senior leaders in a founder‑led, high‑growth firm.

You will lead campaigns, manage client communications in HubSpot, and oversee website and social media, ensuring alignment with values and a data‑driven culture.

Qualifications

• Degree in Marketing, Business, or related discipline.
• 5+ years hands-on marketing experience.
• Experience in founder-led organisations or high-growth environments.
• Strong communication with senior stakeholders.
• Proficiency with HubSpot and marketing automation.
• Strategic thinker who can execute with urgency.

Responsibilities

• Lead and execute marketing initiatives aligned to growth objectives.
• Translate strategy into practical, high‑impact activities.
• Own Local Area Marketing across Australia, US, and Ireland.
• Manage client communications strategy in HubSpot.
• Drive website performance, clarity, and conversions.
• Lead paid campaigns across Google Ads, LinkedIn, Facebook, Instagram, YouTube.
• Shape social media presence and maintain brand consistency.
• Lead thought leadership and content initiatives.
• Own marketing performance reporting and continuous improvement.

Skills

Ambitious and commercially minded

Strong communicator

Data-driven decisions

Self-directed and accountable

Experienced in founder-led, high‑growt

Education

Degree-qualified in Marketing or related discipline

Tools

HubSpot CRM

Marketing automation

Adobe Creative Suite

Google Ads

LinkedIn Ads

Facebook/Instagram Ads

YouTube

Job description

About Kelly+Partners

Kelly+Partners is a.

Kelly+Partners is a Top 20 ASX‑listed accounting firm in Australia, established in 2006 and growing at 30% per annum. We exist to help our people, private business owners, and the communities we work in Be Better Off — a mission that guides every decision we make. Our culture is grounded in clear values — One Way, One Team, Want the Best for Others, and Do What We Say — and a belief that sustained success comes from humility, discipline, and execution excellence.

Role

This is a role for someone who wants to build, not inherit. At Kelly+Partners, you’ll join a founder‑led organisation where ambition is encouraged, standards are high, and success is shared. You’ll enjoy:

• A senior, hands‑on marketing role with real accountability
• A high‑performance, values‑led culture
• Modern offices with state‑of‑the‑art technology
• Employee Assistance Program
• Paid Community Service Leave

We are seeking an experienced Marketing Manager to own and also execute on marketing initiatives that strengthen brand awareness, drive client engagement, and support growth across our offices in Australia, the United States, and Ireland. This a hands‑on execution role within a founder‑led, rapidly growing organisation. It is suited to a marketer who is hungry to make an impact, humble enough to learn and adapt, and motivated by being part of a team that wins together.

You will operate close to the work — supporting strategy, rolling up your sleeves to execute, and partnering directly with senior leaders and local offices. This is not a caretaker role; it is for someone who takes ownership, follows through, and delivers.

Marketing Leadership & Execution

• Lead and personally execute marketing initiatives aligned to firm‑wide growth objectives
• Translate strategy into practical, high‑impact marketing activity
• Take ownership for outcomes and follow through on commitments

Local Area & Growth Marketing

• Lead Local Area Marketing strategies across Australia, the US, and Ireland
• Support local offices to grow visibility, engagement, and momentum in their markets

Client Communications & Marketing Automation

• Own client communication strategy in HubSpot, including email programs, newsletters, NPS surveys, and automated workflows
• Ensure communications reflect Kelly+Partners's values and deliver real client value

Website & Digital Experience

• Own website performance and optimisation, ensuring clarity, quality, and strong conversion outcomes
• Drive SEO performance and continuous improvement

Paid Digital & Performance Marketing

• Lead and actively manage paid digital campaigns across Google Ads, LinkedIn, Facebook, Instagram, and YouTube
• Optimise performance to drive sustainable, high‑quality growth

Social Media & Brand Presence

• Shape and oversee Kelly+Partners's social media presence across corporate and local office pages
• Ensure brand consistency, professionalism, and authenticity

Thought Leadership & Content

• Lead and contribute to thought leadership initiatives that reinforce Kelly+Partners's authority in professional services
• Support content across blogs, podcasts, publications, and campaigns

Reporting & Improvement

• Own marketing performance reporting and insights
• Be relentless about improvement, using data to refine and elevate outcomes

About You

You will thrive in this role if you are:

• Hungry but humble — driven to succeed, yet grounded and open to feedback
• Ambitious and commercially minded, while genuinely valuing teamwork and shared success
• Degree‑qualified in Marketing, Business, or a related discipline
• Early adopter of AI tools but can apply human judgment in a data driven world
• Bringing 5+ years’ hands‑on marketing experience ideally within professional services
• Experienced working in founder‑led organisations or environments of rapid growth and change
• Executes with precision and urgency
• Highly capable with HubSpot CRM and marketing automation
• Comfortable balancing strategic thinking with day‑to‑day execution
• A strong communicator who builds trust with senior stakeholders
• Self‑directed, accountable, and committed to doing what you say you will do

Highly Regarded

• Experience with Adobe Creative Suite
• Experience supporting multi‑location or internationally dispersed organisations