Marketing Manager

Healthcare Professionals Group; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Healthcare Professionals Group is seeking a Portfolio Marketing Manager to lead account-based marketing for key hospital accounts across ANZ. You will transform customer insights into tailored marketing plans and collaborate with Sales, Clinical, Operations and Supply Chain to drive market share growth.

This role emphasizes deep stakeholder understanding, practical execution, and a voice of the customer to influence commercial strategies.

Qualifications

• Commercial marketer with curiosity about customers and buying drivers.
• Experience translating customer insight into targeted marketing activity.
• Experience across ANZ Public & Private Healthcare systems essential.
• Ability to develop and execute account-based marketing plans.
• Strong track record collaborating with internal stakeholders.
• Proven ownership of initiatives and ability to drive them forward.
• Strategic thinker with a bias for action.
• Motivated, collaborative and coachable working style.

Responsibilities

• Develop impactful marketing plans for priority strategic accounts.
• Build a deep understanding of customer needs, challenges & buying drivers.
• Map & understand key stakeholders and decision-making priorities.
• Identify opportunities to increase account penetration and share of wallet.
• Translate customer insight into actionable commercial initiatives.
• Bring customer and market intelligence back into the wider business.
• Support forecasting processes.
• Partner closely with Sales, Clinical, Operations & Supply Chain.
• Measure activity and adjust or scale initiatives based on results.

Skills

Portfolio marketing

Account-based marketing

Stakeholder collaboration

Customer insight translation

Strategic thinking

Cross-functional alignment

Ownership & execution

Job description

• Autonomy to develop, test & roll out strategies
• Genuine ‘voice of customer’ focus
• Not your typical Product Management role
• Partner with Sales, Clinical & Commercial teams
• Blend of customer insights, strategy & commercial execution
• Collaborative, high energy team

About the Company

Our client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.

With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most important strategic accounts.

As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.

The Opportunity

This isn't broad-based marketing. It's marketing built around the customer.

As the Portfolio Marketing Manager, you'll get inside some of the organisation's most important hospital healthcare accounts and understand what really makes them tick.

What are their challenges? Where are the unmet needs? Who influences decisions? What matters to individual stakeholders? And where are the opportunities to deepen the relationship and grow share of wallet?

You’ll take those insights and build tailored, customer focused marketing plans, messaging and initiatives that address the priorities of individual hospital account rather than taking a ‘one-size-fits-all’, traditional Product Management approach.

You will devise & deploy impactful campaigns & initiatives that enhance stakeholder relationships, support clinical adoption and drive market share growth.

Just as importantly, you’ll become a strong voice of the customer internally; bringing customer intelligence back into the business and helping influence commercial priorities, demand planning and account strategies.

Key responsibilities include:

• Develop impactful marketing plans for priority strategic accounts
• Build a deep understanding of customer needs, challenges & buying drivers
• Map & understand key stakeholders and decision-making priorities
• Identify opportunities to increase account penetration and share of wallet
• Translate customer insight into actionable commercial initiatives
• Bring customer and market intelligence back into the wider business
• Support forecasting processes
• Partner closely with Sales, Clinical, Operations & Supply Chain
• Measure activity and adjust or scale initiatives based on results

Skills & Experience

We're looking for a commercially minded marketer who is naturally curious about customers and wants to understand why they buy, what clinical support they need and what influences their buying behaviours.

You’ll ideally bring:

• Previous portfolio responsibility adv.
• Proven ability to translate customer insight into targeted marketing activity
• Experience across ANZ Public & Private Healthcare systems essential
• Ability to develop and execute account-based marketing plans
• Track record of collaborating tightly with internal stakeholders
• Proven ability to take ownership of an initiative and run with it
• Strong strategic thinking combined with the willingness to execute
• Motivated, collaborative & coachable working style