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Healthcare Professionals Group is seeking a Portfolio Manager to lead account-based marketing initiatives for priority hospital accounts in Australia and New Zealand. You will develop campaigns, deepen relationships and translate customer insights into commercial activity.
This role focuses on strategic account planning, forecasting support and collaboration with Sales, Clinical and Commercial teams to grow share of wallet.
Our client is an established, global healthcare organisation with a significant presence across the Australian and New Zealand markets.
With recent wins across major healthcare customers and networks, the business is entering an exciting period of growth and evolving how it engages with its most important strategic accounts.
As part of this strategy, they are creating a more targeted, account-led approach to marketing; getting closer to customers, understanding what genuinely drives their decisions and translating those insights into meaningful commercial activity.
This isn't broad-based marketing. It's marketing built around the customer.
As the Portfolio Manager, you'll get inside some of the organisation's most important hospital healthcare accounts and understand what really makes them tick.
What are their challenges? Where are the unmet needs? Who influences decisions? What matters to individual stakeholders? And where are the opportunities to deepen the relationship and grow share of wallet?
You will devise & deploy impactful campaigns & initiatives that enhance stakeholder relationships, support clinical adoption and drive market share growth.
Just as importantly, you'll become a strong voice of the customer internally; bringing customer intelligence back into the business and helping influence commercial priorities, demand planning and account strategies.