Product Manager

Healthcare Professionals Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid role

Flexible team culture

Job summary

Healthcare Professionals Group is seeking a commercially minded Product Manager to lead channel marketing across non-acute healthcare sectors in ANZ. You will develop customer propositions for aged care, dental, day hospitals and pathology, and work with wholesalers, distributors and buying groups to drive growth.

Reporting to the ANZ Head of Marketing, you will translate customer insights into targeted campaigns, optimise digital channels, and collaborate with sales, commercial and operations

Qualifications

• Experience in product, channel, trade, customer, category or commercial marketing.
• Experience working through wholesale, distributors, buying groups and indirect channels.
• Background with consumer healthcare, FMCG, medical devices, Dental or another regulated category.
• Strong understanding of customer segmentation, promotional planning on channel activation.
• Commercial minded with the ability to interpret sales, promotions and channel data.
• Digital marketing or e-commerce experience will be highly regarded.
• Strategic thinker who is equally comfortable taking ownership or hands-on execution.
• Strong stakeholder management and cross-functional collaboration skills.
• Proactive, creative, and comfortable working autonomously.

Responsibilities

• Develop annual growth plans across priority non- acute healthcare segments.
• Built targeted customer propositions and channel activation strategies.
• Lead joint marketing plans with wholesalers, distributors and buying groups.
• Develop promotional calendar and customer acquisition initiatives.
• Translate customer and marketing insight into targeted campaigns and marketing materials.
• Improve product visibility and conversion across distributor and wholesale digital platform.
• Partner with sales and commercial teams to identify new growth opportunities.
• Monitor channel sales, promotions, customer behaviour and market trends,
• Measure campaigns performance and optimise investments based on commercial returns.
• Provide channel insight to support forecasting and demand planning.
• Brief internal creative teams and external agencies to support campaigns delivery.

Education

Tertiary qualification

Job description

Benefits:

• Global Healthcare organization
• Strong and established market presence
• Newly created role with strategy ownership
• Strategic channel marketing position
• Hybrid role
• Collaborate, flexible and supportive team culture

The Company:

A global healthcare medical device organization that develops and supplies essential products across hospital, community and non-acute healthcare environment.

The business is in an exciting period of growth and transformation, creating a opportunity for a commercial-minded Product Manager to being fresh ideas and develop a more target customer-led approach to channel marketing.

The Role:

Reporting the ANZ head of Marketing you will be responsible for driving growth across non-acute healthcare channels including aged care, dental, day hospitals and pathology.

The role is beyond traditional product marketing, focusing on understanding different customer segments what influences their purchasing decisions and how to reach them effectively through wholesalers, distributors, buying groups and digital channels,

You will work closely with sales, commercial and operational teams to develop targeted channel strategic, customer acquisitions programs and campaigns that deliver measurable commercial results.

Key Responsibilities:

• Develop annual growth plans across priority non- acute healthcare segments
• Built targeted customer propositions and channel activation strategies
• Lead joint marketing plans with wholesalers, distributors and buying groups
• Develop promotional calendar and customer acquisition initiatives
• Translate customer and marketing insight into targeted campaigns and marketing materials
• Improve product visibility and conversion across distributor and wholesale digital platform
• Partner with sales and commercial teams to identify new growth opportunities
• Monitor channel sales, promotions, customer behaviour and market trends,
• Measure campaigns performance and optimise investments based on commercial returns
• Provide channel insight to support forecasting and demand planning
• Brief internal creative teams and external agencies to support campaigns delivery

Your skills and experience

• Experience in product, channel, trade, customer, category or commercial marketing
• Previous experience working through wholesale, distributors, buying groups and indirect channels
• Background with consumer healthcare, FMCG, medical devices, Dental or another regulated category
• Strong understanding of customer segmentation, promotional planning on channel activation
• Commercial minded with the ability to interpret sales, promotions and channel data
• Digital marketing or e-commerce experience will be highly regarded
• Strategic thinker who is equally comfortable taking ownership or hands- on execution
• Strong stakeholder management and cross-functional collaboration skills
• Proactive, creative, and comfortable working autonomously
• Relevant tertiary qualification or equivalent commercial experience