Marketing Manager

Australian Federal Police Association; South Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

Australian Federal Police Association (AFPA) is seeking an exceptional Marketing Manager to lead marketing, communications, brand and digital presence from its Barton ACT base. You will own AFPA's brand and drive awareness, engagement and growth for members and stakeholders.

In this senior role, you will craft strategic campaigns, manage communications across channels and oversee content creation, editorial planning and digital performance.

Qualifications

• Experienced marketing professional with focus on strategy, brand and growth.
• Strong writing and communication skills across channels.
• Proven track record delivering integrated campaigns across digital, social and print.
• Experience in a membership, union, association or government environment is highly regarded.
• Ability to translate complex issues into clear, compelling communications.

Responsibilities

• Lead AFPA's brand strategy, positioning and growth initiatives.
• Develop and deliver integrated marketing and brand campaigns.
• Manage internal and external communications across channels.
• Grow AFPA's digital presence, social channels and online audiences.
• Create compelling content for digital, web, email, print and multimedia.
• Oversee website, digital marketing, social media and email activity.
• Drive audience engagement and support membership growth and retention.
• Develop content/editorial strategy, including BlueStar magazine.
• Collaborate with leadership on strategic comms and high-profile campaigns.
• Manage external agencies, suppliers and creative partners.

Skills

Strategic marketing

Brand management

Content writing

Digital marketing

Campaign management

Stakeholder management

Project management

Social media

Audience growth

Nonprofit/association experience

Job description

Australian Federal Police Association – Barton ACT

Lead the brand. Grow the audience. Make an impact.

The Australian Federal Police Association (AFPA) is looking for an exceptional Marketing Manager to lead our marketing, communications, brand and digital presence.

This is an opportunity to take ownership of a nationally recognised organisation's brand and play a key role in shaping how AFPA is seen, heard and experienced by its members, stakeholders and the broader community.

We are looking for a strategic and creative marketing professional who can think big, move quickly and turn ideas into action.

The Marketing Manager will lead the strategic and day-to-day management of all AFPA marketing and communications, with responsibility for strengthening brand awareness, growing our digital presence, engaging members and stakeholders, and positioning AFPA as the voice of its members.

This is a dynamic role for a strategic thinker and exceptional communicator who can move seamlessly between strategy and execution. You will own the AFPA brand and ensure that every communication, campaign, digital channel and piece of content reflects who we are, what we stand for and the value we deliver to our members.

You will be responsible for driving brand and membership growth, audience engagement and digital performance, while ensuring AFPA's communications are clear & impactful.

Key responsibilities

• Leading AFPA's brand strategy, positioning and growth
• Developing and delivering integrated marketing and brand campaigns
• Managing all internal and external communications
• Growing AFPA's digital presence, social media channels and online audiences
• Developing compelling content across digital, social, web, email, print and multimedia
• Overseeing website, digital marketing, social media and email activity
• Building audience engagement and supporting membership growth and retention
• Developing and managing AFPA's content and editorial strategy, including BlueStar magazine
• Working closely with the leadership team on strategic communications and high-profile campaigns such as enterprise bargaining
• Managing external agencies, suppliers and creative partners as required

About you

• You're an experienced marketing professional who understands that great marketing is about more than creating content, it's about building a brand, influencing audiences and driving growth.
• Proven experience in a senior marketing, communications or brand role
• Strong strategic marketing and brand management skills
• Exceptional writing and communication skills
• Demonstrated digital and social media expertise
• Experience developing and delivering successful campaigns
• A strong understanding of audience engagement and digital growth
• The ability to turn complex issues into clear, compelling communications
• Strong stakeholder management skills and confidence working with senior executives
• Excellent project management and organisational skills
• Creativity, initiative and a strong attention to detail
• Experience in a membership organisation, union, association, government, advocacy, professional services, first responder, defense or a similarly complex environment will be highly regarded.

Why AFPA?

This is a unique opportunity to make your mark on an organisation with a strong purpose and an important national role.

You'll have the opportunity to:

Shape the brand - take ownership of AFPA's marketing and communications and help define its next chapter.

Drive growth

build awareness, engagement and digital audiences across Australia.

Make an impact

your work will support the people who protect our community every day.

Work at a senior level

collaborate directly with the CEO and leadership team on strategic priorities and high profile issues.

Bring your ideas to life

we're looking for someone who wants to challenge the status quo, innovate and make a genuine difference.