Regional Marketing Manager

Chery South Africa; Southern Downs Regional; On-site; AUD 90,000 - 120,000; Full time

Job summary

Chery South Africa is seeking a Regional Marketing Manager to work closely with the Sales team to drive effective marketing for Chery and its dealers. You will design and implement campaigns to increase leads and sales while ensuring consistency with head office strategies.

You will manage dealer relationships, coordinate activities across head office and dealers, and analyze customer insights to refine marketing plans. A marketing qualification and 2–3 years’ experience are required.

Qualifications

• Marketing related diploma/degree.
• 2–3 years’ experience in a similar role.
• Automotive background advantageous.

Responsibilities

• Design, coordinate and support marketing campaigns for Chery and dealers to promote vehicle sales.
• Align marketing activities between head office and dealers.
• Work closely with Sales to ensure sales needs and marketing activities align.
• Manage and maintain relationships with dealers and marketing teams; visits to dealers regularly.
• Ensure dealers follow Chery guidelines and strategies.
• Assist dealers in developing strategies that increase awareness of products and target markets.
• Analyze customer purchasing behaviours, trends, and preferences to meet customer needs and boost leads.
• Oversee production and design of promotional materials.
• Analyze sales data to measure marketing effectiveness.

Skills

Deadline driven

Well organised

Creative

Education

Marketing related diploma/degree

Job description

Regional Marketing Manager

Head Office • Permanent • Marketing Manager

We are looking for a Regional Marketing Manager which will work closely with the Sales team to ensure daily effectiveness of the overall marketing for Chery. The candidate will thus, be a key member of the marketing team in ensuring that key outputs are delivered effectively and efficiently. To be successful in this role, the candidate will be responsible to design and implement marketing campaigns for Chery as well as Chery dealers. The candidate should also be creative in efforts to effectively implement marketing strategies that the Chery dealers can implement and execute to increase leads and sales. Ultimately, the candidate will ensure that their area of responsibility meets and exceeds the expectations of our business objectives and contributes to the company’s success in the long run.

Duties and Responsibilities

• Responsible for designing, coordinating, and supporting various marketing campaigns and initiatives for Chery and all dealers to promote vehicle sales.
• Ensure strategies are compiled which aligns the marketing activities between the head office and various dealers.
• Work closely with Sales to ensure sales needs and marketing activities align.
• Manage and maintain relationships with current and potential dealers and marketing teams to ensure continuous business growth. Visits to dealers on a regular basis to ensure effective communication and collaboration.
• Ensure the dealers are marketing according to the correct guidelines and strategies as outlined by Chery Head Office.
• Assist dealers in developing strategies and tactics that increase awareness of products among dealers' target markets.
• Action on Customer Intelligence (CI) – the collection and analysis of detailed customer data from both internal and external sources to gain insights about customer needs, motivations, and behaviors.
• Ensure that the marketing team for both head office and various Chery dealers are performing activities such as events, campaigns, and market research that align and support company goals.
• Analyze customer purchasing behaviors, trends, and preferences, and design marketing plans and campaigns to meet customer needs and increase sales leads.
• Ensure the production and design of promotional materials.
• Analyze sales data for both head office and various Chery dealers to determine the effectiveness of marketing efforts.

Experience and Qualifications

• Marketing related diploma/degree
• 2–3 years’ experience in a similar role
• Automotive background advantageous

Skills

• Deadline driven
• Well organised
• Creative