Marketing Manager

Talent; Melbourne; Hybrid; AUD 90,000 - 120,000; Part time

Job summary

Talent is seeking an experienced Senior Marketing Manager for B2B/B2G in Melbourne. The role collaborates across teams to translate product updates into compliant customer assets and drives campaigns, events, and digital activity with a government focus.

You will manage roadshows, trade shows, PR and a structured content cadence, while maintaining controlled documentation and approvals. Tertiary marketing qualifications and govtech experience are preferred.

Qualifications

• Proven track record in technology product marketing for B2B/B2G.
• Experience delivering compliant communications in government-adjacent tech.
• Translate technical inputs into compliant customer-facing assets and events.
• Experience with marketing automation, CRM and end-to-end event workflows.
• CMS with HTML accessibility awareness and image optimization.
• Portfolio of product/solution one-pagers, capability decks and event packs.
• Strong document control and versioning discipline.
• Tertiary marketing qualification and B2G/B2B certifications.

Responsibilities

• Produce marketing materials such as presentations, videos, one-pagers and copy.
• Build and maintain an integrated marketing calendar for product updates and events.
• Translate technical inputs into clear messaging for government audiences.
• Plan and deliver customer roadshows end-to-end, including logistics and follow-up.
• Coordinate trade shows end-to-end with booth bookings, collateral and staff.
• Coordinate product marketing for new solutions, including briefs and release notes.
• Maintain controlled docs and an asset library with approvals.
• Coordinate PR: media releases, awards, speaker proposals and case studies.
• Coordinate customer success stories with approvals and confidentiality.
• Deliver a consistent digital cadence across owned channels.
• Implement basic marketing tracking and monthly updates.
• Brief external suppliers and manage timelines/budgets.
• Create reusable templates (roadshows, decks, invites, templates).

Skills

B2B Marketing

B2G Marketing

Campaign Management

Event Management

PR & Media

Digital Content

CRM Platforms

CMS & HTML basics

Stakeholder Collaboration

Education

Tertiary marketing qualification

B2G/B2B product marketing certifications

Tools

CRM systems

Marketing automation

Event platforms

Adobe Creative Cloud

Job description

Our client is a global leader in smart mobility technology, delivering cutting-edge technology solutions that makes transportation safer, smarter and more connected. This is a hands‑on senior B2B / B2G marketing manager opportunity to join their Government Solutions Team.

• Part time 4 days per week, rates fully negotiable
• 6 month initial contract with long term potential
• South Melbourne location, flexible hybrid working environment

The role

This is a role that suits an experienced B2B / B2G Marketing Manager who enjoys being hands‑on. A broad remit, you will work collaboratively across teams to translate product updates and business milestones into clear, compliant customer‑facing materials and deliver a consistent cadence of campaigns, customer events, trade shows, public content, and digital activity.

Responsibilities

Will include but are not limited to:

• Produce marketing materials, such as presentations, videos, one‑pagers, copywriting, and other promotional items
• Build and maintain an integrated marketing calendar covering product updates, customer activity, events and digital content
• Translate technical and operational inputs (Product, Engineering, Operations, Delivery) into clear, accurate customer‑facing messaging suitable for government audiences
• Plan and deliver customer roadshows end‑to‑end, including venue logistics, run sheets, demo coordination, speaker support, invite comms, RSVP tracking, and post‑event follow‑up packs
• Coordinate trade show participation end‑to‑end, including event selection support, booth bookings, suppliers, collateral, staffing rosters, demo requirements, lead capture, and follow‑up workflows
• Coordinate product marketing for new and updated solutions, including one‑pagers, capability briefs, FAQs, release/update notes, and customer presentation packs
• Maintain controlled documentation and approvals for all external‑facing materials, including version control, approvals log and a managed asset register
• Coordinate PR activity and workflow, including drafting and managing approvals for media releases, award submissions, speaker proposals and case studies, and maintaining an approved “safe claims” library
• Coordinate customer success stories and references with internal stakeholders, ensuring approvals and confidentiality requirements are met
• Deliver a consistent digital cadence across owned channels (website updates where access permits, LinkedIn content, email invites/campaigns) aligned to priority themes and events
• Implement basic marketing performance tracking and reporting (e.g., UTMs, simple dashboards, event attendance, engagement, leads/actions) and provide concise monthly updates
• Brief and coordinate external suppliers as required (design, print, event suppliers, PR support), managing timelines, budget limits and quality standards
• Create and maintain reusable templates to improve speed and consistency (roadshow kit, trade show kit, deck templates, one‑pager templates, invite/follow‑up templates)

About you

To be successful in this role, you will need the following:

• A strong track record as a Marketing Manager proven in technology product based companies is ideal
• Demonstrated delivery of B2B product marketing, events and compliant communications in a regulated or government‑adjacent technology environment (e.g. GovTech/transport/ITS/IoT/critical infrastructure)
• Ability to translate technical inputs into approved customer‑facing assets and executing roadshows, trade shows, PR and digital campaigns end‑to‑end
• Experience in executing event and email workflows using marketing/email platforms and CRM
• Ability to design and maintain web content in a CMS with basic HTML/accessibility awareness and proper image optimisation
• A proven portfolio with materials such as product/solution one‑pagers, capability decks, event packs, PR pieces, and digital examples
• Ability to manage approvals, document control, and versioning in a structured way
• Tertiary qualifications in marketing or similar, and formal training or certifications in B2G and/or B2B product marketing

Please note that if successful, you will be required to pass all required background checks, including police and employment checks.