B2G Marketing Manager - Government Solutions (Part-Time)

Talent; Melbourne; Hybrid; AUD 90,000 - 120,000; Part time

Job summary

Talent is seeking an experienced Senior Marketing Manager for B2B/B2G in Melbourne. The role collaborates across teams to translate product updates into compliant customer assets and drives campaigns, events, and digital activity with a government focus.

You will manage roadshows, trade shows, PR and a structured content cadence, while maintaining controlled documentation and approvals. Tertiary marketing qualifications and govtech experience are preferred.

Qualifications

• Proven track record in technology product marketing for B2B/B2G.
• Experience delivering compliant communications in government-adjacent tech.
• Translate technical inputs into compliant customer-facing assets and events.
• Experience with marketing automation, CRM and end-to-end event workflows.
• CMS with HTML accessibility awareness and image optimization.
• Portfolio of product/solution one-pagers, capability decks and event packs.
• Strong document control and versioning discipline.
• Tertiary marketing qualification and B2G/B2B certifications.

Responsibilities

• Produce marketing materials such as presentations, videos, one-pagers and copy.
• Build and maintain an integrated marketing calendar for product updates and events.
• Translate technical inputs into clear messaging for government audiences.
• Plan and deliver customer roadshows end-to-end, including logistics and follow-up.
• Coordinate trade shows end-to-end with booth bookings, collateral and staff.
• Coordinate product marketing for new solutions, including briefs and release notes.
• Maintain controlled docs and an asset library with approvals.
• Coordinate PR: media releases, awards, speaker proposals and case studies.
• Coordinate customer success stories with approvals and confidentiality.
• Deliver a consistent digital cadence across owned channels.
• Implement basic marketing tracking and monthly updates.
• Brief external suppliers and manage timelines/budgets.
• Create reusable templates (roadshows, decks, invites, templates).

Skills

B2B Marketing

B2G Marketing

Campaign Management

Event Management

PR & Media

Digital Content

CRM Platforms

CMS & HTML basics

Stakeholder Collaboration

Education

Tertiary marketing qualification

B2G/B2B product marketing certifications

Tools

CRM systems

Marketing automation

Event platforms

Adobe Creative Cloud

Job description

Talent is seeking an experienced Senior Marketing Manager for B2B/B2G in Melbourne. The role collaborates across teams to translate product updates into compliant customer assets and drives campaigns, events, and digital activity with a government focus.

You will manage roadshows, trade shows, PR and a structured content cadence, while maintaining controlled documentation and approvals. Tertiary marketing qualifications and govtech experience are preferred.