Marketing Manager – Industrial B2B Products

Swivelpole; Perth; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work arrangement

On-site parking

Job summary

11 Recruitment seeks a hands-on B2B marketing professional for a fixed-term maternity leave role in Australia. You will manage a Marketing Coordinator, oversee digital campaigns across Australia and Europe/UK, and keep collateral and vendor output on schedule within a detailed handbook.

Based in a hybrid setup (3 days in Greenfields office, with potential for 2 days later), you will coordinate with regional teams, run the weekly marketing meeting, support events, and maintain our website and

Qualifications

• Ideally 5 years' B2B marketing experience in industrial, manufacturing, engineering, construction or trade-related businesses
• Experience managing and coaching a marketing coordinator
• Experience managing a digital marketing agency or external providers
• Digital marketing experience across Google Ads and LinkedIn Ads, paid and organic
• Adobe InDesign skills for print-ready catalogues and collateral
• Website content management experience (Sanity, WordPress or similar)
• Experience supporting sales and business development teams with collateral and events
• Strong communication with stakeholders across different regions
• Experience supporting multiple international markets (desirable)
• A marketing, business or communications degree is welcome but not required

Responsibilities

• Deliver digital campaigns across Australia and Europe/UK on schedule and report on performance each month
• Maintain social media cadence, brand presence and website content across all regions
• Turn around collateral requests from regional business development teams within the agreed timeframe
• Support events and exhibitions in the 12-month events calendar
• Keep the Marketing Coordinator and agency output to a standard with clear priorities
• Manage the digital marketing agency, review campaign copy and messaging, keep the content calendar and social posts scheduled
• Update catalogues and user guides in Adobe InDesign, maintain the website in Sanity with the web developer
• Run the weekly marketing meeting and hold regular catch-ups with Australian and Europe/UK teams

Skills

B2B marketing

Managing a Marketing Coordinator

Digital marketing agency management

Google Ads

LinkedIn Ads

Adobe InDesign

Website content management

Collateral development

Event support

Stakeholder communication

Education

Marketing/Business/Communications degree (welcome but not required)

Tools

Sanity

WordPress

Adobe InDesign

Job description

About our client

Our client designs and supplies engineered equipment used on industrial sites across mining, oil and gas, power generation, water, infrastructure and other sectors, where it helps maintenance teams work safely at ground level.
The business is known in the Australian market and sells into North America and Europe. It opened operations in Europe and the UK almost two years ago and works there with an exclusive partner and a distributor partner.

About the opportunity

This is a maternity cover role for a minimum of 13 months and up to 15 months. You will keep the established marketing function running while the Marketing Manager is on leave, reporting to the Group General Manager and leading the Marketing Coordinator. It is not a strategy or brand-build role: the foundations are in place, supported by a detailed marketing handbook and a handover.

In this role, you will:

• Deliver digital campaigns across Australia and Europe/UK on schedule and report on performance each month
• Maintain social media cadence, brand presence and website content across all regions
• Turn around collateral requests from the regional business development teams in the agreed timeframe
• Support events and exhibitions in the 12-month events calendar
• Keep the Marketing Coordinator and agency output to standard with clear priorities

Day to day, you will manage the digital marketing agency, review campaign copy and messaging, keep the content calendar and social posts scheduled, update catalogues and user guides in Adobe InDesign, maintain the website in Sanity with the web developer, and run the weekly marketing meeting. You will hold regular catch-ups with the Australian sales team and the Europe/UK team, and hand the role back cleanly at the end of the contract.

About you

The role suits a hands-on B2B marketer who can get up to speed quickly, communicate across regions and pitch in on any task, from campaign reviews to packing merchandise for an event.

• Ideally 5 years' B2B marketing experience, preferably in industrial, manufacturing, engineering, construction or trade-related businesses
• Experience managing and coaching a marketing coordinator
• Experience managing a digital marketing agency or external providers
• Digital marketing experience across Google Ads and LinkedIn Ads, paid and organic
• Adobe InDesign skills for print-ready catalogues and collateral
• Website content management experience (Sanity, WordPress or similar)
• Experience supporting sales and business development teams with collateral and events
• Strong communication with stakeholders across different regions
• Experience supporting multiple international markets (desirable)
• A marketing, business or communications degree is welcome but not required

What's on offer

This role offers hands-on experience across a global B2B marketing function covering Australia, Europe/UK and North America, including new European partner relationships. You will step into an established set-up with clear messaging documents, an existing collateral library, a detailed marketing handbook and a handover from the current Marketing Manager, with training on the website platform if needed. You will work in a small, collaborative team, reporting to an approachable Group General Manager, alongside an agency and web developer who are easy to work with. Typical hours are 8am to 4pm with occasional flexibility required to work with the UK/EU based team, hybrid with 3 days in the Greenfields office at first and the possibility of 2 days after training, with parking on site. Tools include Asana, Plannable, Canva, Adobe InDesign and Sanity.

Please note

This is a fixed-term contract role (maternity cover, minimum 13 months and up to 15 months), and applicants must have working rights that align with employment requirements in Australia for the whole contract.

Sponsorship will not be provided.