Marketing Manager

Tommy Guns Original Barbershop; Coolum Beach; On-site; AUD 100,000 - 150,000; Full time

Job summary

Tommy Gun's Australia & New Zealand is seeking a Marketing Manager to own the marketing strategy, budget and results across all channels, shops and markets. This senior role reports to the Managing Director and leads a capable team to deliver e-commerce, CRM, paid media, local area marketing and the Brisbane Lions partnership.

The position is based at our Coolum Beach Support Office, full-time, with a focus on driving revenue and brand growth across Australia and New Zealand.

Qualifications

• 3+ years' marketing experience, including ≥2 years in a management/senior role
• Retail, franchise or multi-site experience preferred
• Proven track record building marketing plans that grow sales
• Strong commercial skills with budget ownership and ROI focus
• CRM (Klaviyo or similar) and paid media knowledge; Shopify a bonus
• Experience leading a team and managing agencies and suppliers
• Experience managing brand partnerships or sponsorships, including negotiation
• Confident presenter who can influence franchise partners and senior leaders
• Direct line to the Managing Director and ownership of the marketing function

Responsibilities

• Build and own the annual marketing plan and 12-month promotional calendar
• Lead, coach and develop the Marketing team
• Own the marketing budget and ROI-based spend decisions
• Set e-commerce strategy and online revenue targets in partnership with Purchasing
• Drive CRM, loyalty and retention strategy across email, SMS and in-store
• Set paid media strategy for Google and Meta, and manage agency performance
• Manage the Brisbane Lions partnership including activation and renewals
• Build relationships with franchise Business Owners and Shop Managers, presenting campaigns
• Turn data from Shopify, Klaviyo, Google Ads, Meta and Snowflake into insights and monthly reports

Skills

Strategic marketing

Team leadership

Budget ownership

CRM & email marketing

Paid media (Google & Meta)

Shopify experience

Education

Bachelor’s degree in marketing or related

Tools

Klaviyo

Shopify

Google Ads

Facebook/Meta Ads

Job description

Marketing Manager | Tommy Gun's Australia & New Zealand

Full time | Coolum Beach, Sunshine Coast

About Tommy Gun's

Tommy Gun's Original Barbershop was born in Canada in 2009 with a simple idea: a great haircut should be an experience, not just a service. Inspired by the classic 1930s Chicago barbershop but built with every modern comfort, Tommy Gun's delivers premium grooming at a price everyday guys can afford. No appointments, no fuss. Just walk in, kick back and walk out with a Fresh Cut Feeling.

Today Tommy Gun's has more than 100 barbershops across Canada, the USA, Australia and New Zealand, and has delivered over 10 million cuts worldwide.

We brought the brand to Australia in 2015, opening our first shop at Westfield Carindale in Brisbane, and have since grown to 19 locations across Australia and New Zealand. Every shop is run by a locally owned franchise partner, backed by our Support Office and distribution centre on the Sunshine Coast.

We're also proud to be the Official Barbershop and Official Partner of the Brisbane Lions, bringing the Tommy Gun's experience to match days and fans across Queensland and beyond.

Our Coolum Beach Support Office is a close-knit team that powers the whole AU and NZ network, from marketing and e-commerce to purchasing, operations and education. We work hard, back each other, and never lose sight of what makes the brand special: making every guest look and feel their best.

The opportunity

We're looking for a commercially minded Marketing Manager to own our marketing strategy, budget and results across every channel, shop and market. Reporting directly to the Managing Director, you'll decide what the business should do and why, then lead a capable team to make it happen.

This is a senior, hands-on leadership role with real influence. You'll shape everything from e-commerce and CRM to paid media, national campaigns, local area marketing and our partnership with the Brisbane Lions.

What you'll be doing

• Building and owning the annual marketing plan and 12-month promotional calendar
• Leading, coaching and developing our Marketing team
• Owning the marketing budget and making ROI-based calls on where spend goes
• Setting e-commerce strategy and online revenue targets in partnership with our Purchasing team
• Driving CRM, loyalty and retention strategy across email, SMS and in-store
• Setting paid media strategy for Google and Meta, and holding our agency partners accountable for performance
• Managing the Brisbane Lions partnership, including activation, negotiation and renewals, and finding new partnership opportunities
• Building strong relationships with franchise Business Owners and Shop Managers, and presenting campaigns at network meetings
• Turning data from Shopify, Klaviyo, Google Ads, Meta and Snowflake into clear insights and monthly reporting

About you

• 3+ years' marketing experience, including at least 2 years in a management or senior role
• Retail, franchise or multi-site experience highly regarded
• A proven record of building marketing plans that grow sales
• Strong commercial skills, including budget ownership and ROI-based decision making
• Solid understanding of CRM (Klaviyo or similar) and paid media (Google and Meta); Shopify experience a bonus
• Experience leading a team and managing agencies and suppliers
• Experience managing brand partnerships or sponsorships, including negotiation
• A confident presenter who can influence franchise partners and senior leaders
• A sharp eye for brand and creative quality, and calm under pressure across multiple campaigns
• Tertiary qualification in marketing, business or communications, or equivalent experience
• Direct line to the Managing Director and genuine ownership of the marketing function
• A senior role with a national sporting partnership on the books
• A supportive, high-energy team culture that values honesty, initiative and follow-through
• Sunshine Coast lifestyle, minutes from the beach

This role is based full time (38 hours, Monday to Friday) at our Support Office in Coolum Beach.