DIGITAL MARKETING MANAGER

Clubhouse Golf; Maroochydore; On-site; AUD 85,000 - 90,000; Full time

Job summary

Clubhouse Golf in Maroochydore is seeking a digital marketing specialist to plan, manage and optimise Google Ads and Meta campaigns, and to develop engaging social content.

You will shoot and edit short-form video, run email marketing programs, manage CRM data and create landing pages, with a focus on generating event enquiries and revenue growth for the Sunshine Coast venue.

Competitive salary with incentives and opportunities to influence marketing strategy and content creation across channels.

Qualifications

• 3+ years of hands-on digital marketing experience.
• Proven Google Ads and Meta Ads campaign management.
• Ability to generate leads, conversions and measurable results.
• Strong social media management and content creation skills.
• Experience shooting and editing short-form video and photography.
• Experience with email marketing platforms, CRM and marketing automation.
• Working knowledge of Google Analytics 4 and campaign reporting.
• Strong copywriting and communication skills.
• Proficiency with Canva, CapCut, Adobe Creative Cloud, or similar tools.
• Excellent organisational skills to manage multiple campaigns.

Responsibilities

• Plan, create, manage and optimise ads across Google channels.
• Manage Meta ads across Facebook and Instagram for events.
• Develop compelling ad copy, creatives, offers and landing pages.
• Implement conversion tracking and analytics (GA4, GTM, Meta Pixel).
• Monitor CPA, CPL, conversion rates and ROAS.
• Own Clubhouse's Facebook, Instagram and TikTok channels.
• Create engaging social media content strategy.
• Plan, shoot and edit short-form video content.
• Develop targeted email campaigns and manage customer databases.
• Create automated email journeys for new and returning customers.
• Develop campaigns for corporate events to pipeline qualified enquiries.
• Establish KPIs and provide weekly marketing reports.
• Track marketing-attributed revenue and CAC.

Skills

Digital marketing

Lead generation

Campaign optimization

Content creation

Video production

Email marketing

CRM experience

Analytics reporting

Copywriting

Multi-campaign management

Tools

Google Ads

Meta Ads

Canva

CapCut

Adobe Creative Cloud

Google Analytics 4

Job description

Key responsibilities

• Plan, create, manage and optimise Google Ads campaigns, including Search, Display, YouTube and remarketing
• Manage Meta advertising across Facebook and Instagram with targeted campaigns for event enquiries and group bookings
• Develop compelling advertising copy, creative, offers and landing pages
• Implement and maintain conversion tracking, Google Analytics 4, Google Tag Manager and Meta Pixel
• Monitor cost per lead, cost per acquisition, conversion rates and return on advertising spend
• Take ownership of Clubhouse's Facebook, Instagram and TikTok channels and develop an engaging social media content strategy
• Plan, shoot and edit high-quality short-form video, Reels and promotional content
• Develop and execute targeted email marketing campaigns and manage customer databases for relevant promotions
• Create automated email journeys for new customers, previous visitors and event enquiries
• Develop marketing campaigns for corporate events, Christmas parties, birthdays, team-building activities and private functions to generate a consistent pipeline of qualified event enquiries
• Establish clear marketing KPIs and provide weekly reporting on advertising expenditure, leads, bookings and revenue
• Track marketing-attributed revenue and customer acquisition costs

About you

• Minimum 3 years of hands-on digital marketing experience
• Proven experience managing Google Ads and Meta Ads campaigns
• Demonstrated ability to generate leads, conversions and measurable commercial results
• Strong social media management and content creation skills
• Experience shooting and editing short-form video and photography
• Experience with email marketing platforms, CRM systems and marketing automation
• Working knowledge of Google Analytics 4, conversion tracking and campaign reporting
• Strong copywriting, communication and creative skills
• Proficiency with Canva, CapCut, Adobe Creative Cloud or similar tools
• Strong organisational skills and the ability to manage multiple campaigns simultaneously

About us

Clubhouse is a premium indoor entertainment venue in the heart of Maroochydore, combining world-class golf simulators, interactive darts, great food, drinks and unforgettable social experiences.

From casual nights out and friendly competitions to corporate functions, Christmas parties and private events, Clubhouse is building one of the Sunshine Coast's most exciting entertainment destinations.

With major venue upgrades, new technology, an expanded food and beverage offering and ambitious growth plans, the team is focused on growth and innovation.

Competitive salary of $85,000–$90,000 plus superannuation, depending on experience

Performance incentives linked to agreed, measurable business outcomes

Full-time employment, with permanent or initial contract arrangements considered

Direct access to the CEO and involvement in business growth decisions

Significant creative freedom and ownership of marketing strategy and execution

Access to a venue with excellent opportunities for content creation and innovative campaigns