Marketing Manager

Blackbook Executive Pty; City of Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Blackbook Executive Pty is seeking an experienced Marketing Manager to own the brand and integrated marketing activity across property, construction and design sectors. You will shape strategy and drive execution while partnering with senior leadership, Sales and external partners to position the business for growth.

You will lead development of campaigns across digital, content and brand channels, translate insights into commercial activity, and manage budgets and agencies.

Qualifications

• Proven experience leading brand strategy and integrated campaigns.
• Strong stakeholder management and budget oversight.
• Experience collaborating with senior leadership and cross-functional teams.
• Data-driven marketer with ability to turn insights into strategy.

Responsibilities

• Develop and deliver the brand and marketing strategy across audiences.
• Lead integrated campaigns across digital, content, media and brand channels.
• Translate insights into commercially focused marketing activity.
• Oversee brand positioning and consistent customer experience across touchpoints.
• Partner with Sales and senior stakeholders to drive awareness and demand.
• Manage external agencies, budgets and campaign performance.
• Support new product, service or project launches with GTM plans.
• Plan and report on marketing budgets and performance metrics.
• Identify partnerships, events and PR opportunities to strengthen the brand.
• Utilise data insights to improve marketing effectiveness and customer engagement.

Skills

Brand strategy

Integrated campaigns

Stakeholder management

Budget oversight

Agency management

Data-driven marketing

Cross-functional collaboration

Go-to-market planning

Team leadership

Job description

An established and growing organisation operating across the property, construction and design sector, is looking for an experienced Marketing Manager to take ownership of its brand and integrated marketing activity.

This is a broad, visible role for a commercially minded marketer who enjoys shaping strategy but is equally comfortable driving execution. Working closely with senior leadership, Sales and external partners, you’ll play an important role in how the business positions itself, engages customers and supports future growth.

The Opportunity

You’ll lead the development and delivery of marketing activity across brand, campaigns, digital and customer engagement, ensuring marketing is closely aligned with broader commercial priorities.

Your responsibilities will include:

• Develop and execute the brand and marketing strategy across key customer audiences.
• Lead integrated campaigns across digital, content, media and broader brand channels.
• Translate customer, competitor and market insights into commercially focused marketing activity.
• Oversee brand positioning and ensure a consistent customer experience across key touchpoints.
• Partner with Sales and senior stakeholders to develop campaigns that build awareness, consideration and demand.
• Manage creative, digital, media and other external agency partners.
• Support new product, service or project launches with effective go-to-market strategies.
• Manage marketing budgets, campaign planning and performance reporting.
• Identify opportunities to strengthen the brand through partnerships, events, PR and industry engagement.
• Use data and insights to continually improve marketing effectiveness and customer engagement.

An established and growing organisation operating across the property, construction and design sector, is looking for an experienced Marketing Manager to take ownership of its brand and integrated marketing activity.

This is a broad, visible role for a commercially minded marketer who enjoys shaping strategy but is equally comfortable driving execution. Working closely with senior leadership, Sales and external partners, you’ll play an important role in how the business positions itself, engages customers and supports future growth.

The Opportunity

You’ll lead the development and delivery of marketing activity across brand, campaigns, digital and customer engagement, ensuring marketing is closely aligned with broader commercial priorities.

Your responsibilities will include:

• Develop and execute the brand and marketing strategy across key customer audiences.
• Lead integrated campaigns across digital, content, media and broader brand channels.
• Translate customer, competitor and market insights into commercially focused marketing activity.
• Oversee brand positioning and ensure a consistent customer experience across key touchpoints.
• Partner with Sales and senior stakeholders to develop campaigns that build awareness, consideration and demand.
• Manage creative, digital, media and other external agency partners.
• Support new product, service or project launches with effective go-to-market strategies.
• Manage marketing budgets, campaign planning and performance reporting.
• Identify opportunities to strengthen the brand through partnerships, events, PR and industry engagement.
• Use data and insights to continually improve marketing effectiveness and customer engagement.

About You

You’ll be an experienced Marketing Manager or senior brand marketer with a strong track record of taking strategy through to execution.

You’ll ideally bring:

• Strong experience across brand strategy and integrated marketing campaigns.
• A background within property, residential construction, building products, architecture, interiors, home improvement or a related consumer sector would be highly regarded.
• Experience managing campaigns across multiple channels and customer touchpoints.
• Strong commercial awareness and an understanding of how marketing contributes to customer acquisition and business growth.
• Experience managing agencies, budgets and multiple stakeholder groups.
• Confidence working closely with senior leadership and cross-functional teams.
• A customer-led approach, with the ability to turn insights into meaningful marketing activity.
• Strong project management skills and the ability to manage multiple priorities.
• A balance of strategic thinking, creativity and hands-on delivery.

The Opportunity

This is a chance to take ownership of marketing within an established business with ambitious plans for growth. You’ll have genuine scope to influence the brand, introduce new ideas and deliver marketing that has a visible commercial impact.

The role would particularly suit someone who enjoys working within property, construction, design or other considered-purchase environments, where brand, customer experience and lead generation all play an important role in the customer journey.

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