Marketing Manager

Calidus Group; City of Brisbane; Presencial; AUD 110 000 - 150 000; Tempo integral

Resumo da oferta

Calidus Group is seeking a Marketing Manager for a residential property developer in Brisbane. You will lead marketing strategy, focusing on branding, project launches and off-the-plan sales, translating features into compelling buyer stories across locations.

You will define local brand positioning, manage budgets, and build a marketing team as the project portfolio grows. This role is office-based with some flexibility.

Qualificações

• Experience in residential property marketing, including project launches and off-the-plan campaigns.
• Proven ability to develop brand positioning, project identities and buyer messaging.
• Strong understanding of Australian buyer motivations for different audiences.
• Experience preparing and managing marketing budgets and justifying investment.
• Experience leading a small team or ability to build and lead one.
• Interest in using technology and AI to improve marketing efficiency and reporting.

Responsabilidades

• Brand strategy and development: shape local brand positioning and project identities.
• Project marketing and launches: develop plans covering campaigns, content, collateral and events.
• Budget ownership: create budgets, allocate spend and monitor performance.
• Build and lead the marketing team as projects grow.
• Coordinate with agencies and external resources to deliver campaigns.

Conhecimentos

Residential property marketing

Brand positioning

Campaign management

Budget management

Team leadership

AI in marketing

Descrição da oferta de emprego

The opportunity

Calidus Group is partnering with a residential property developer to appoint a Marketing Manager as the business prepares for its next phase of growth.

With a growing pipeline of projects in South East Queensland, this is an opportunity to establish the marketing approach from the outset. You’ll shape the business’s local brand presence, develop distinct identities for its residential projects and create campaigns that connect with buyers.

You’ll also have the opportunity to build the team, budgets and processes needed to bring those plans to life. For someone who enjoys taking ownership and seeing the results of their work, there is considerable scope to influence the business as it grows.

The role

Reporting directly to the CEO, you’ll lead marketing strategy and delivery, with a particular focus on branding, project launches and off-the-plan sales.

Understanding the Australian residential market will be central to your success. You’ll translate project features into compelling stories about lifestyle, location and community, helping buyers see themselves living in the developments.

Day to day:

• Brand strategy and development: Shape the business’s local brand positioning and develop project identities, messaging and visual direction, ensuring consistency across buyer touchpoints.
• Project marketing and launches: Develop and deliver marketing plans covering campaigns, digital content, sales collateral, launch events and ongoing sales support.
• Marketing budget ownership: Create the marketing budget and individual project launch budgets, present recommendations for approval, allocate spend and manage costs and performance.
• Building a support team: Identify resourcing needs, make the business case for additional support and help recruit, develop and lead the marketing team as project activity grows.
• Creative and agency management: Brief and coordinate shared marketing resources, creative specialists and external agencies.

You’ll have access to specialist marketing, creative and technology resources, with responsibility for setting priorities and bringing those resources together.

About you

You’re a commercially minded marketer who can set a clear direction and get involved in delivering it. You’re comfortable establishing a function, managing investment and building a team around the needs of the business.

Ideally, you’ll bring:

• Experience in residential property marketing, ideally including project launches and off-the-plan campaigns.
• Experience developing brand positioning, project identities and compelling buyer messaging.
• A strong understanding of Australian buyer motivations and how to position developments for different audiences.
• Experience preparing and managing marketing budgets, with the ability to justify investment and assess results.
• Experience leading a small team, or the capability to build and lead one.
• An interest in using technology and AI to improve marketing efficiency and reporting.

Why consider this role?

• Shape the brand and marketing direction of an expanding residential development business
• Create and own the marketing budget, with influence over where investment is directed
• Build a support team and establish how the function operates
• Work directly with the CEO and contribute to key commercial decisions
• Lead marketing across multiple projects, with scope for your role to grow
• Rapidly enhance your career with a growing business

The role is based in Brisbane CBD and is primarily office based, with occasional flexibility when needed.