Marketing Manager

Royal Automobile Association; Adelaide; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program

Generous discounts on RAA products

Flexible work arrangements including W

Ongoing Training & Development

Wellbeing facilities and Corporate HE

Job summary

Royal Automobile Association in Adelaide is seeking a commercially-minded marketer to own the growth plan for finance products. You’ll use data to drive go-to-market strategies, pricing decisions and campaigns, collaborating with product, pricing, and commercial teams to maximise growth.

The role reports to the Senior Marketing Manager, Financial Services and is based in Adelaide CBD with hybrid WFH. You’ll influence roadmap and deliver measurable ROI across campaigns and channels.

Qualifications

• Commercial acumen with strong numbers orientation.
• Experience using data and insight to identify growth opportunities.
• Strong stakeholder management and ability to influence across levels.

Responsibilities

• Own the growth plan for RAA’s finance products and track performance.
• Analyse sales, member and market data to identify opportunities and provide evidence-based recommendations.
• Develop and implement go-to-market strategies and campaigns.
• Influence product pricing, roadmap and strategy with cross-functional teams and partners.
• Optimise retail and distribution performance with Acquisition and Retail teams.
• Lead go-to-market planning and campaigns delivering measurable ROI.
• Align stakeholders across product, commercial, and market research to drive growth.

Skills

Commercial acumen

Data-driven decision making

Stakeholder management

Growth marketing

Education

Tertiary qualification in Marketing/Communications/Business

Job description

Current Vacancies

Adelaide, SA • ID: 3272-465 • Full-Time/Regular

• Full-time permanent position based in Adelaide CBD | Hybrid WFH
• Own the marketing of our growing portfolio of financial products
• Drive go-to-market strategies, campaign performance and commercial growth

Your new opportunity

Ready to make an impact? Reporting to the Senior Marketing Manager, Financial Services, you’ll be a key driver of growth across RAA’s finance products. Using data and insight to understand market and Member needs, then shaping product, pricing, distribution and go-to-market decisions that turn them into commercial performance.

In addition, you will:

• Own the growth plan for RAA’s finance products, setting priorities to achieve targets and tracking performance against them.
• Analyse sales, member and market data to identify opportunities, diagnose performance and make clear, evidence-based recommendations.
• Develop and implement go-to-market strategies and promotional campaigns that bring finance products to market effectively, aligned to member needs and growth targets, and maximise commercial opportunities.
• Leverage member, market and competitor insights to influence product and pricing recommendations and help shape the roadmap and strategy, working closely with product, pricing and commercial teams and our partners.
• Optimise retail and distribution performance, working with the Offline Acquisition and Retail teams to identify and prioritise the channel and sales levers that drive growth.
• Lead go-to-market planning and campaigns that bring products to market and deliver measurable return on investment.
• Influence and align stakeholders across product, commercial, Acquisition, Brand and Market Research to deliver shared growth outcomes.
• Plus much more, found in the position description .

What We’re Looking For

You’re a commercially-minded, curious and analytical marketer who knows your numbers, makes confident decisions and gets results by influencing others. You’ll bring:

• Strong commercial acumen, with a clear grasp of the numbers that drive performance and the judgement to make confident, well-reasoned decisions.
• Proven ability to use data and insight to identify growth opportunities and turn them into action, across product, pricing, distribution, go-to-market and campaigns.
• Strong stakeholder management skills, with the ability to influence at all levels, challenge constructively and drive commercial outcomes.
• Proven experience driving product or category growth, ideally in financial services, banking or a member-based organisation, and a tertiary qualification in Marketing, Communications, Business or a related discipline.

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

We believe in rewarding our people for the work they do. As part of the RAA team, you'll enjoy:

• Free RAA premium road service
• Access to our RAA Rewards Program
• Generous discounts on all RAA products
• Flexible work arrangements including WFH
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan