Remote Marketing Manager: Strategy & Campaigns

The Cairnmillar Institute; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Salary packaging benefits available

Flexible hybrid and remote working

Job summary

The Cairnmillar Institute is seeking an experienced Marketing Manager to lead day-to-day marketing operations, align activity with strategy and drive growth across multiple portfolios in Melbourne.

You will translate strategy into practical plans, oversee brand messaging, and coordinate campaigns with internal teams and external partners, ensuring data-driven decision making and continuous improvement.

Qualifications

• Degree qualification in marketing, communications, business, digital media or related discipline.
• Experience managing marketing activity, campaigns, communications, digital channels or brand delivery in a complex organisation.
• Strong understanding of brand management, audience-led marketing.
• Ability to coordinate work across multiple portfolios, stakeholders and timelines.
• Demonstrated ability to translate strategy and business objectives into practical marketing plans and briefs.
• Experience using data, reporting and audience insights to monitor performance.
• Strong stakeholder engagement and communication skills.
• Experience in higher education, health, not-for-profit or regulated environments.
• Familiarity with CRM, website, email marketing, analytics, paid media, SEO/AEO or marketing automation.

Responsibilities

• Lead the day-to-day management of the marketing function, including workflow, priorities, planning cycles and delivery oversight.
• Translate organisational strategy into clear portfolio marketing strategies, practical plans and deliverables across all areas of the Institute.
• Lead, coach and develop direct reports through regular feedback and professional development.
• Oversee implementation of Cairnmillar’s brand positioning, messaging, tone and visual identity across touchpoints.
• Coordinate campaigns, content and channel activity aligned to enrolment, enquiry, engagement and growth objectives.
• Coordinate external agencies, freelancers and specialist vendors to ensure timely deliverables.
• Maintain marketing processes, templates, approvals and documentation for quality and consistency.
• Use data and insights to monitor impact and identify opportunities for optimisation and growth.

Skills

Marketing strategy

Stakeholder engagement

Brand management

Campaign management

Education

Marketing degree

Tools

CRM platforms

Google Analytics

Marketing automation

Job description

The Cairnmillar Institute is seeking an experienced Marketing Manager to lead day-to-day marketing operations, align activity with strategy and drive growth across multiple portfolios in Melbourne.

You will translate strategy into practical plans, oversee brand messaging, and coordinate campaigns with internal teams and external partners, ensuring data-driven decision making and continuous improvement.