Marketing Lead

Randstad; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Randstad Australia is seeking an experienced Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events, with a focus on an opening leisure centre.

This insight-led role oversees end-to-end launch strategy, multi-channel campaigns, digital footprint, and revenues, including Lunar New Year activations, reporting on ROI and membership uptake.

Qualifications

• Degree in Marketing or equivalent practical experience.
• Strong background in demand generation and conversion strategies.
• Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels).
• Experience translating audience insights into campaign roadmaps and briefs.
• Excellent prioritisation in a fast-paced environment with diverse stakeholders.
• Experience crafting campaigns for multicultural communities (e.g., Lunar New Year activations).
• Public sector or government experience welcomed, but not required.

Responsibilities

• Lead the comprehensive marketing strategy from concept through delivery, establishing a go-to-market plan for opening day and long-term engagement.
• Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement.
• Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and integration with booking and membership systems.
• Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes.
• Deliver strategic, performance-led marketing support for major initiatives, including Lunar New Year.

Skills

Demand generation

Conversion strategies

Campaign execution

Multi-channel marketing

Audience insights

Performance-led marketing

Stakeholder management

Prioritisation

Multicultural campaigns

Education

Degree in Marketing

Tools

Google Analytics

SEO tools

Content Management System

Booking system

Job description

We are seeking an experienced, performance-focused Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, not a general Public Relations position.

Your primary focus will be leading the end-to-end launch strategy and post-opening momentum for the flagship Leisure Centre, alongside driving key cultural activations like Luna New Year.

Key Responsibilities & Priorities

Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for both opening day and sustained long-term engagement

Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement

Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems

Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously

Deliver strategic, performance-led marketing support for major high-profile initiatives, including Lunar New Year.

Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution

Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise

Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs

Excellent prioritisation skills in a fast-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes

Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations)

Public sector or government experience (welcomed, but not required)

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.