Marketing Generalist – Graduate / Junior

seek.com.au; North Lakes; On-site; AUD 48,000 - 62,000; Full time

Job summary

seek.com.au is seeking a Graduate or Junior Marketing Generalist to gain hands-on experience across the full marketing mix. You will work across paid media, social media, content, email marketing, landing pages and conversion, with the opportunity to manage campaigns using an established advertising budget.

This hands-on role in a small digital team offers direct support from our Chief Digital Officer and a pathway to own projects early as you develop your marketing skills.

Qualifications

• Some hands-on experience with paid social or search campaigns through work, university, personal projects or your own business.
• A good understanding of audience, messaging, creative and campaign objectives.
• Confidence creating social media content and being in front of the camera.
• An interest in AI and emerging marketing tools.
• The ability to understand campaign data and use it to make decisions.
• Initiative, curiosity and plenty of ideas.
• A willingness to test, learn and improve.

Responsibilities

• Build, manage and optimise paid campaigns across Meta, Google, TikTok, YouTube, Snapchat, Bing, LinkedIn and other relevant platforms
• Manage our social media channels and content calendar
• Create and edit content across video, imagery and copy
• Appear on camera for short‑form social and advertising content
• Help develop our in‑house content studio and work with trainers to turn their expertise into engaging content
• Produce newsletters and EDM campaigns
• Assist with landing pages and conversion optimisation
• Monitor campaign performance, analyse results and recommend improvements
• Use AI tools to develop creative, test copy, analyse performance and streamline repetitive marketing tasks
• Assist with offline marketing when required

Skills

Paid social

Paid search

Content creation

On-camera delivery

AI interest

Data interpretation

Job description

Marketing Generalist - Graduate / Junior

We're looking for a Graduate or Junior Marketing Generalist who wants hands‑on experience across the full marketing mix - not just one small part of it.

You'll work across paid media, social media, content, email marketing, landing pages and conversion, with the opportunity to manage campaigns using an established advertising budget.

This is a hands‑on role in a small digital team. You'll be creating, testing, launching and improving campaigns yourself, with direct support from our Chief Digital Officer.

What you'll be doing

• Build, manage and optimise paid campaigns across Meta, Google, TikTok, YouTube, Snapchat, Bing, LinkedIn and other relevant platforms
• Manage our social media channels and content calendar
• Create and edit content across video, imagery and copy
• Appear on camera for short‑form social and advertising content
• Help develop our in‑house content studio and work with trainers to turn their expertise into engaging content
• Produce newsletters and EDM campaigns
• Assist with landing pages and conversion optimisation
• Monitor campaign performance, analyse results and recommend improvements
• Use AI tools to develop creative, test copy, analyse performance and streamline repetitive marketing tasks
• Assist with offline marketing when required

About you

You don't need years of agency experience. We're looking for someone at the beginning of their career who understands the fundamentals and is keen to put them into practice.

You'll ideally have:

• Some hands‑on experience with paid social or search campaigns through work, university, personal projects or your own business
• A good understanding of audience, messaging, creative and campaign objectives
• Confidence creating social media content and being in front of the camera
• An interest in AI and emerging marketing tools
• The ability to understand campaign data and use it to make decisions
• Initiative, curiosity and plenty of ideas
• A willingness to test, learn and improve

About us

We're a well‑established Registered Training Organisation (RTO) delivering face‑to‑face training at locations across Australia.

We have a strong national presence, an established customer base and a significant digital marketing programme that directly supports the growth of the business.

Our digital capability is managed in‑house, and you'll be joining a small team where you'll get broad exposure, take ownership early and see the work you create go live quickly.

You'll also be joining alongside a Graduate Technology Developer, giving both roles the opportunity to learn, collaborate and grow as our digital team develops.

What we offer

• A genuine advertising budget to test and develop your ideas
• Broad, hands‑on marketing experience from the start
• Direct support and mentoring from our Chief Digital Officer
• The opportunity to take ownership early and grow with the role
• An established national organisation with a growing in‑house digital team