Marketing Executive: Digital Campaigns & Brand Events

Are Media Pty Limited; Sydney; On-site; AUD 100,000 - 150,000; Full time

Job summary

Genesys is seeking a Digital Marketing Manager for ANZ & India to plan, execute, optimise, and report on digital marketing programs that drive pipeline and revenue. The role blends hands‑on campaign execution with performance management across channels and requires a commercial mindset with strong operational skills.

The position supports Melbourne, Sydney or Brisbane locations and requires experience across paid media, email marketing, content syndication, and ABM/analytics tools.

Qualifications

• 5–8+ years in B2B digital marketing.
• Strong experience across paid media (LinkedIn, Google, programmatic).
• Email marketing and automation experience.
• Content syndication and demand generation experience.
• Commercial mindset linking activities to pipeline outcomes.
• Strong operational and execution skills.

Responsibilities

• Own end‑to‑end digital campaigns across ANZ & India, including LinkedIn, social, display and content programs.
• Manage newsletters and localisation for APAC audiences.
• Maintain regional website content and publish blogs/landing pages with localized CTAs.
• Oversee paid search in partnership with agencies and optimise ROI.
• Manage 6sense display campaigns and optimize creatives and spend.
• Coordinate vendors, budgets, accruals, and invoicing with sales/ops teams.
• Provide regular reporting on pipeline contribution and influence.

Skills

B2B digital marketing

Paid media management

Email marketing & automation

Content syndication & demand gen

Account engagement strategies

Tools

Salesforce

WordPress

Tableau

GA4

Google Ads

Meta (Facebook)

LinkedIn Ads

6Sense

SEMrush

Design tools

Job description

Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.

What You’ll Do

• Own end‑to‑end execution of digital campaigns across ANZ and India, including LinkedIn paid campaigns and social media activation, display advertising, content syndication programs, conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution, support campaign setup for events, webinars, and regional initiatives.
• Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences.
• Maintain and update regional website content (EN‑SG site), publishing blogs and landing pages, applying localised links, content and CTAs.
• Oversee paid search in partnership with agencies: monitor weekly performance, lead monthly performance reviews, collaborate with agencies to improve campaign structure, targeting, and ROI.
• Manage always‑on 6sense display campaigns across ANZ and India, optimise creative, audience segments, and spend allocation; refresh ad creatives and messaging.
• Own execution and performance tracking of vendors, ensure campaigns fully activated across regions, identify and resolve budget under‑utilisation and delivery gaps, align with sales and marketing ops, monthly accruals and spend tracking, quarterly budget adjustments, forecasting, accurate invoice processing and vendor management.
• Provide regular reporting on Pipeline contribution and influence.

Qualifications

• 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech).
• Strong experience across paid media (LinkedIn, Google, programmatic), email marketing and automation, content syndication and demand generation, account engagement strategies.
• Proven ability to manage regional campaigns across multiple markets.
• Strong commercial mindset with ability to connect marketing activity to pipeline outcomes.
• High attention to detail with strong operational execution skills.
• Technical expertise in CRMs (e.g., Salesforce), CMS (e.g., WordPress), analytics platforms (e.g., Tableau), GA4, advertising platforms: Google ads, Meta, LinkedIn & 6Sense, experience with SEMRush, design tools and 6Sense ABM a bonus.

Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Agency Candidacy Notice

Please note that Genesys will not accept resumes from agencies at this time.

Eligibility

To be eligible to apply for this role you must be legally permitted to work in Australia.