Performance Marketing Manager – Seniors Communities

Anglicare Sydney; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working

Ongoing professional development

Job summary

ACSG seeks a Digital Marketing Manager to lead regional growth initiatives across ANZ and India, owning campaigns from concept to reporting.

You will drive paid media, SEO, content orchestration, and ABM programs, collaborating with agencies and internal stakeholders.

Hybrid work environment in Australia with opportunities for professional development and regional impact on skincare and aesthetic brands.

Qualifications

• 7+ years in a digital marketing or growth leadership role.
• Proven experience growing Shopify stores (Shopify Plus) and Klaviyo.
• Strong expertise in paid media, SEO and performance marketing.
• Sharp analytics mindset with a track record of improving conversion and profitability.
• Excellent stakeholder skills with high autonomy in a standalone role.

Responsibilities

• Own end-to-end digital marketing campaigns across ANZ and India.
• Manage LinkedIn paid campaigns and social media activations.
• Oversee display advertising and content syndication programs.
• Lead weekly performance reviews and optimise CPL, conversion and pipeline.
• Coordinate email marketing and lead nurture with localisation for APAC.
• Maintain regional website content and SEO alignment.
• Collaborate with agencies on paid media structure and ROI.
• Drive ABM and 6sense display campaigns across regions.

Skills

Digital marketing leadership

Shopify/Shopify Plus experience

Klaviyo

Paid media

SEO

Analytics/Reporting

Stakeholder management

Education

Bachelor's degree in Marketing, Commerce or related field

Tools

Shopify

Shopify Plus

Klaviyo

Job description

Digital Marketing Manager – Australia

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real-world enterprise environments every day.

Digital Marketing Manager – Australia is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

Responsibilities:

• Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India
• LinkedIn paid campaigns and social media activation
• Display advertising
• Content syndication programs
• Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
• Support campaign setup for events, webinars, and regional initiatives
• Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
• Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
• Partner with regional stakeholders to ensure relevance of messaging and segmentation
• Website & Content Operations: Maintain and update regional website content (EN-SG site), including
• Publishing blogs and landing pages
• Applying localised links, content and CTAs for demand generation
• Ensure website supports SEO, conversion optimisation, and campaign alignment
• Paid Media & Agency Management: Oversee paid search in partnership with agencies
• Monitor weekly performance and identify anomalies
• Lead monthly performance reviews with agency partners
• Collaborate with agencies to improve campaign structure, targeting, and ROI
• Account-Based & Display Marketing: Manage always-on 6sense display campaigns across ANZ and India
• Optimise creative, audience segments, and spend allocation
• Refresh ad creatives and messaging periodically to maintain performance
• Content Syndication Programs: Own execution and performance tracking of vendors, ensuring campaigns are fully activated across regions (ANZ, India)
• Identify and resolve budget underutilisation and delivery gaps
• Align with sales and marketing ops to ensure proper campaign tracking
• Monthly accruals and spend tracking
• Quarterly budget adjustments and forecasting
• Ensure accurate invoice processing and vendor management
• Provide regular reporting on Pipeline contribution and influence

Qualifications

• 7+ years in a digital marketing, eCommerce or digital growth leadership role.
• Proven experience growing and optimising Shopify or similar platforms, including Shopify Plus and Klaviyo.
• Strong expertise in paid media, SEO, performance marketing and customer acquisition.
• A sharp analytical mindset, with a track record of improving conversion, retention and profitability.
• Excellent stakeholder skills, the confidence to run a standalone role with high autonomy, and a tertiary qualification in Marketing, Commerce, Business or a related field.
• Own and influence significant eCommerce and digital marketing outcomes.
• Play a key role in shaping digital growth across a leading ANZ business.
• Work with some of the industry’s most respected skincare and aesthetic brands.
• Join a collaborative, high-performing team that lives its values of Care, Initiative, Excellence, Integrity and Accountability.
• Enjoy hybrid working and ongoing professional development.

Why Join ACSG?

At ACSG, our purpose is to help our clinic and industry partners grow and succeed. We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

Joining ACSG means you will:

• Play a key role in shaping the future of digital growth across a leading ANZ business.
• Own and influence significant eCommerce and digital marketing outcomes.
• Work with some of the industry’s most respected skincare and aesthetic brands.
• Be part of a passionate, collaborative and high-performing team.
• Drive innovation through digital transformation, customer experience and data-led decision making.
• Enjoy a hybrid working environment and opportunities for ongoing professional development.

Ready to Drive Our Digital Growth?

Apply now and help shape the future of Advanced Cosmeceuticals.

Company Policies

To be eligible to apply for this role you must be legally permitted to work in Australia.