Marketing Executive

Cornerstone Health; North Sydney Council; On-site; AUD 60,000 - 85,000; Full time

Benefits offered by this job

5‑day work week in office

Job summary

Cornerstone Health, a network of healthcare centres, is seeking a Marketing Executive to support patient, HCP and corporate marketing initiatives across our network. You will liaise between centre operations and the marketing team, coordinating local marketing activities and CRM communications, while assisting with day-to-day marketing initiatives.

The role involves managing social media, patient communications and CRM campaigns, with exposure to Salesforce and healthcare marketing in a hands-on

Qualifications

• Minimum 3 years' experience in marketing coordination or similar.
• Experience supporting multi-channel campaigns.
• Experience coordinating content and stakeholder requests.
• Experience with marketing technology platforms such as Salesforce is desirable.
• Experience in healthcare or regulated environments is desirable.

Responsibilities

• Coordinate and support medical centre-level marketing initiatives across the Cornerstone Health network.
• Manage healthcare professional commencement communications and support practitioner onboarding marketing activities.
• Provide administration and troubleshooting support for the membership program.
• Support HCP and corporate CRM communications, including email and database-related activities.
• Manage designated patient communications, including responsibility for dental CRM campaigns.
• Coordinate the development, scheduling and publishing of medical centre social media content across relevant channels.
• Maintain centre marketing assets, including signage, collateral and digital screen content.
• Monitor and report on customer experience metrics including NPS and Google Reviews, escalating opportunities or issues as required.
• Conduct local market and competitor analysis to identify trends, opportunities and insights.
• Support the implementation and execution of marketing campaigns and projects across patient, HCP and corporate marketing functions.

Skills

Marketing coordination

Campaign support

Content coordination

CRM experience

Salesforce

Tools

Salesforce

Job description

At Cornerstone Health, we exist to increase access to quality healthcare for all Australians. We believe access to quality healthcare is a right, not a privilege, and that everyone deserves somebody in their corner. That's why we work everyday to remove barriers to care, simplify the healthcare experience and support patients when they need it most.

We operate 15 contemporary medical centres across Melbourne, Sydney, Brisbane and the Gold Coast, with our network continuing to grow. Our centres provide general practice, dental, radiology, telehealth, pharmacy, pathology, allied health and specialist services, bringing quality healthcare together under one roof.

As our organisation and marketing function continue to grow, we are excited to introduce a newly created Marketing Executive role.

Reporting to the Head of Marketing, you'll support the delivery of patient, healthcare professional (HCP) and corporate marketing initiatives across the Cornerstone Health network. This is a hands-on role offering exposure to CRM, digital marketing, social media, customer experience, local area marketing and brand activities.

About the role

Reporting to the Head of Marketing, the Marketing Executive provides operational marketing support for patient, healthcare professional (HCP), and corporate marketing activities across the Cornerstone Health network. Acting as a key liaison between centre operations and the marketing team, the role coordinates local marketing initiatives, HCP communications and centre-specific marketing requirements to ensure consistent and effective execution of marketing programs. The role is also responsible for delivering designated patient communications, supporting CRM activity, managing social media coordination, and assisting with the day-to-day implementation of marketing initiatives across the business.

Cornerstone Health has a 5-day work week in the office.

Key responsibilities

Coordinate and support medical centre-level marketing initiatives across the Cornerstone Health network.

Manage healthcare professional commencement communications and support practitioner onboarding marketing activities.

Provide administration and troubleshooting support for the membership program.

Support HCP and corporate CRM communications, including email and database-related activities.

Manage designated patient communications, including responsibility for dental CRM campaigns.

Coordinate the development, scheduling and publishing of medical centre social media content across relevant channels.

Maintain centre marketing assets, including signage, collateral and digital screen content.

Monitor and report on customer experience metrics including NPS and Google Reviews, escalating opportunities or issues as required.

Conduct local market and competitor analysis to identify trends, opportunities and insights.

Support the implementation and execution of marketing campaigns and projects across patient, HCP and corporate marketing functions.

About you

Minimum 3 years' experience in a marketing coordination, marketing executive, assistant brand manager or similar role.

Experience supporting marketing campaigns across multiple channels.

Experience coordinating content, communications and stakeholder requests.

Experience working with marketing technology platforms such as Salesforce is desirable.

Experience working in healthcare or a regulated environment is desirable.