Marketing Manager

Salt; Burwood; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work after 6 months

Travel across Australia

Job summary

Salt is seeking an experienced Marketing Manager to lead the planning, delivery and optimisation of our marketing strategy across digital, events, partnerships and owned media channels. You will report to the leadership team and shape our marketing direction to support digital growth and the national seminar program.

You will blend strategic leadership with hands-on execution, managing campaigns across channels, CRM and marketing automation, and collaborating with editorial, events, sales and

Qualifications

• 7+ years' experience in marketing, communications or digital marketing.
• Proven success developing and executing marketing strategies that deliver measurable outcomes.
• Strong experience across digital marketing channels.
• Hands-on experience with CRM platforms and marketing automation tools such as Active Campaign or similar.

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with business growth objectives.
• Lead end-to-end campaign delivery across email, social media, web, content, events and print.
• Drive audience acquisition, engagement and retention across education offerings.
• Support the growth of digital product ecosystem, including AI-enabled learning and engagement initiatives.
• Lead marketing activity for online learning programs, podcasts, webcasts, video, editorial and emerging education formats.
• Manage CRM communications, marketing automation and audience segmentation strategies.
• Monitor, analyse and report on campaign performance, audience insights and marketing effectiveness.
• Collaborate with editorial, events, sales, production and LMS teams.
• Manage external agencies, creative partners and suppliers.

Skills

Marketing strategy

CRM & marketing automation

Digital marketing

Campaign analytics

Stakeholder management

Leadership

Tools

ActiveCampaign

Job description

We're seeking an experienced Marketing Manager to lead the planning, delivery and optimisation of our Client’s marketing strategy across digital, events, partnerships and owned media channels.

The Opportunity

Reporting to the leadership team, you will play a pivotal role in shaping organization’s marketing direction, supporting continued digital growth, expanding the national seminar program, and helping evolve the education ecosystem through emerging technologies, including AI-enabled learning and engagement initiatives.

You will balance strategic leadership with hands-on execution, leading campaigns that strengthen audience engagement, support commercial objectives and enhance company's position as a leader in healthcare professional education.

Key Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with business growth objectives
• Lead end-to-end campaign delivery across email, social media, web, content, events and print
• Drive audience acquisition, engagement and retention across client's education and CPD offerings
• Support the growth of digital product ecosystem, including AI-enabled learning and engagement initiatives
• Lead marketing activity for online learning programs, podcasts, webcasts, video, editorial and emerging education formats
• Manage CRM communications, marketing automation and audience segmentation strategies
• Monitor, analyse and report on campaign performance, audience insights and marketing effectiveness
• Collaborate closely with internal teams including editorial, events, sales, production and LMS teams
• Manage external agencies, creative partners and suppliers as required
• Maintain a deep understanding of healthcare professional audiences and the evolving CPD landscape

About You

You are a strategic marketer with strong commercial acumen and a growth mindset. You enjoy leading people, influencing stakeholders and driving results, but you're equally comfortable rolling up your sleeves and executing campaigns when needed.

• 7+ years' experience in marketing, communications or digital marketing
• Proven success developing and executing marketing strategies that deliver measurable outcomes
• Strong experience across digital marketing channels
• Hands-on experience with CRM platforms and marketing automation tools such as Active Campaign or similar
• Strong understanding of campaign analytics, audience insights and performance optimisation
• Demonstrated ability to manage multiple campaigns and projects simultaneously
• Excellent communication, stakeholder management and collaboration skills

Desired Skills

• Experience in healthcare, medical education or pharmaceutical sectors
• Understanding of the Australian healthcare professional and CPD landscape
• Experience marketing events, conferences or education programs
• Experience working with AI-enabled platforms and leveraging LLM technologies
• Familiarity with Learning Management Systems (LMS)
• Knowledge of Adobe Creative Cloud
• Opportunity for travel for in-person events across Australia with luxurious hotel stays.
• Opportunity to shape the future direction of marketing and new innovations.
• The office kitchen is always generously stocked and the team love to get to trivia nights.
• Hybrid work arrangements after 6 months form start date.