Marketing Director

Work Initiatives; North Sydney; Presencial; AUD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Work Initiatives is seeking a Marketing Director for a pioneering Australian luxury spirits brand. You will lead the global brand strategy, steer growth across premium markets, and partner with production, digital, and commercial teams to deliver distinctive campaigns.

This role demands strategic leadership and hands-on execution to strengthen brand equity, guide product development, and build alliances with agencies and retailers, driving long-term value and a truly global growth agenda.

Formación

• Luxury Brand & Drinks expertise within premium or luxury consumer brands.
• Strategic brand leadership with track record of campaigns, launches and repositioning.
• Strong understanding of how brand investment translates to business performance.
• Experience integrating brand communications, digital, packaging and partnerships.

Responsabilidades

• Own and evolve the global brand strategy and annual marketing plan.
• Lead the innovation pipeline from concept to commercialisation.
• Drive major campaigns, product launches and repositioning initiatives.
• Translate consumer insights and market trends into growth opportunities.
• Oversee brand investment and performance aligned with long-term objectives.
• Lead and develop a high-performing marketing team and collaborate with agencies.

Conocimientos

Global Brand Strategy

Brand Leadership

Commercial Acumen

Integrated Marketing

Entrepreneurial Mindset

Leadership & Collaboration

Global Perspective

Descripción del empleo

Our client is a pioneer in the Australian spirits industry, renowned for its exceptional craftsmanship and world-class liquid. With significant investment behind the business and ambitious plans for growth, this is an exciting opportunity to help establish a distinctive Australian brand as a global leader in new-world luxury spirits. As Marketing Director you will lead the global brand and marketing strategy, driving long-term brand equity, market expansion and commercial growth.

Combining strategic leadership with hands‑on execution, you will shape the brand’s future across global markets, overseeing everything from brand positioning and innovation to portfolio development, campaigns and strategic partnerships. Responsibilities:Global Brand Strategy: Own and evolve the global brand strategy and annual marketing plan, strengthening brand positioning and equity while accelerating growth in the luxury spirits category. Innovation & Product Development: Lead the innovation pipeline from concept through to commercialisation, partnering with production teams to develop distinctive products that appeal to consumers, collectors and enthusiasts.

Marketing Strategy & Execution: Lead major brand campaigns, product launches, partnerships and repositioning initiatives, ensuring consistent, high-impact execution across markets, channels and consumer touch points. Consumer & Market Insights: Translate consumer insights, market research and category trends into opportunities for differentiation, market expansion and sustainable commercial growth. Brand Investment & Performance: Own the marketing and advertising budget, ensuring investment is commercially focused, efficiently managed and aligned with long‑term brand and business objectives.

Team Leadership: Lead and develop a close‑knit marketing team, building capability and accountability while partnering with commercial leaders and external creative, digital and PR agencies to deliver outstanding results. Key Experience:Luxury Brand & Drinks Expertise: Proven experience building brand equity and leading brand strategy within premium or luxury consumer brands, ideally in the spirits or broader drinks industry. Strategic Brand Leadership: A strong track record of developing and delivering brand strategies, major campaigns, product launches and repositioning initiatives that drive measurable results.

Commercial Acumen: The ability to connect brand investment and consumer insights to business performance, identifying opportunities to accelerate growth and strengthen long‑term brand value. Integrated Marketing Expertise: Experience across brand communications, digital, packaging, partnerships and experiential marketing, with a strong understanding of how to build brands and influence culture. Entrepreneurial Mindset: A strategic thinker who is equally comfortable setting the vision and rolling up their sleeves to turn ideas into action within an agile, passionate team.

Leadership & Collaboration: A confident leader who can inspire and develop a team, influence stakeholders across the business and build strong relationships with external agency partners. Global Perspective: Experience working across international markets or with global partners would be highly regarded. Why

This Role? This is your chance to join an ambitious Australian luxury drinks business at a pivotal stage of its growth, backed by significant investment and a clear vision to build a globally recognised brand. You’ll have the opportunity to shape its next chapter, influence its international trajectory and help realise its full commercial potential.