Global Luxury Spirits Marketing Director

Work Initiatives; North Sydney; Presencial; AUD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Work Initiatives is seeking a Marketing Director for a pioneering Australian luxury spirits brand. You will lead the global brand strategy, steer growth across premium markets, and partner with production, digital, and commercial teams to deliver distinctive campaigns.

This role demands strategic leadership and hands-on execution to strengthen brand equity, guide product development, and build alliances with agencies and retailers, driving long-term value and a truly global growth agenda.

Formación

• Luxury Brand & Drinks expertise within premium or luxury consumer brands.
• Strategic brand leadership with track record of campaigns, launches and repositioning.
• Strong understanding of how brand investment translates to business performance.
• Experience integrating brand communications, digital, packaging and partnerships.

Responsabilidades

• Own and evolve the global brand strategy and annual marketing plan.
• Lead the innovation pipeline from concept to commercialisation.
• Drive major campaigns, product launches and repositioning initiatives.
• Translate consumer insights and market trends into growth opportunities.
• Oversee brand investment and performance aligned with long-term objectives.
• Lead and develop a high-performing marketing team and collaborate with agencies.

Conocimientos

Global Brand Strategy

Brand Leadership

Commercial Acumen

Integrated Marketing

Entrepreneurial Mindset

Leadership & Collaboration

Global Perspective

Descripción del empleo

Work Initiatives is seeking a Marketing Director for a pioneering Australian luxury spirits brand. You will lead the global brand strategy, steer growth across premium markets, and partner with production, digital, and commercial teams to deliver distinctive campaigns.

This role demands strategic leadership and hands-on execution to strengthen brand equity, guide product development, and build alliances with agencies and retailers, driving long-term value and a truly global growth agenda.