Marketing Communications Planner

Woolworths Group; Geehi; Hybrid; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Woolworths Group in Australia is seeking a Marketing Communications Planner on a 12-month fixed-term contract to manage end-to-end customer trade events, marketing communications, strategy, creative, execution and measurement. You will run campaigns across channels, manage assets and budgets, brief agencies with insights, and drive collaboration with in-store marketing, eCom and catalogue teams.

The role offers hybrid work, exposure to a global retail network and programs to support wellbeing

Qualifications

• Demonstrated experience coordinating communications and campaign management across multiple channels (advertising, PR, social, in-store).
• Experience from objectives/briefing to strategic/creative evaluation, production and measurement.
• Background in media with channel, customer insights and briefing.
• Experience with financial best practice - budgeting and reporting.
• Understanding of agency best practices for briefs and partnerships.
• Proficiency in using insights to drive decisions.
• Proactive, organized with strong attention to detail.

Responsibilities

• Run key campaigns and always-on communications across planned, owned and earned channels.
• Manage end-to-end components (e.g., advertising) and deliver assets to channel teams.
• Oversee detailed media plans to support activities.
• Manage budgets including production and media expenditure.
• Create excellent agency briefs with insights aligned to business objectives.
• Deliver high-quality creative assets and campaign executions, including collaboration with specialist teams.
• Coordinate with in-store marketing, eCom and catalogue to ensure campaign excellence.
• Engage third parties such as Brand Ambassadors or talent as needed.

Skills

Campaign management

Channel coordination

Media planning

Budgeting

Agency briefs

Creative evaluation

Stakeholder management

Insights usage

Job description

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

About the role

We are looking for a Marketing Communications Planner to be accountable for managing end to end customer trade events including key pieces of marketing communications, associated objectives, strategy, creative, execution and measurement. This is a 12 month fixed term contract.

What you’ll do

• Run key campaigns and always-on comms across planned, owned and earned channels
• Manage and produce key components end to end (eg advertising) and deliver assets to other specialist channel teams to execute.
• Manage the detailed media plan to support each activity.
• Manage the associated budgets to deliver, including production and media.
• Produce excellent agency briefs with key insights and business/brand objectives and manage the process to completion.
• Deliver excellence in all our creative assets, including art direction, permanent marketing properties and campaign executions, whether delivered directly by you or by separate specialist teams.
• Engage and drive other owned channel managers (e.g. In-Store Marketing, eCom, Catalogue) to deliver overall campaign excellence
• Work directly with key third parties (eg Brand Ambassadors, talent) as necessary

What you’ll bring

• Demonstrated experience in coordinating the communications and campaign management, including role and best practice for each channel (e.g. advertising, PR, social, in-store etc)
• Experienced with the process from objectives and briefing to strategic and creative evaluation, production and measurement
• Background in Media - including channel & customer insights and briefing
• Experience with financial best practice - budgeting, reporting
• Demonstrated understanding of agency best practice - what good briefs look like, evaluating work, getting the best out of partnerships
• You’ll know how to use Insights
• You will be proactive, organised and have strong attention to detail
• Ability to adapt quickly to a fast paced environment
• Stakeholder management - you will know how to manage a vast range of stakeholders

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.

What you’ll experience

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.