Marketing Business Partner

Adelaide Economic Development Agency; Adelaide; On-site; AUD 105,066 - 128,415; Full time

Job summary

A local economic development agency in Adelaide is seeking a Marketing Business Partner to lead marketing strategies and initiatives focused on B2B and the Visitor Economy sectors. The ideal candidate will possess substantial experience in customer-centric marketing, stakeholder collaboration, and data-driven decision-making. This full-time fixed-term role offers a salary starting at $116,741 plus superannuation.

Qualifications

• Substantial experience in managing customer-centric marketing strategies.
• Experience collaborating with and influencing stakeholders.
• Strong analytical skills and knowledge of digital marketing best practices.

Responsibilities

• Manage marketing and communications strategies, budgets, and performance reporting.
• Serve as a primary contact for stakeholder advice and coordination.
• Lead campaigns and creative projects aligned with organizational objectives.

Skills

Customer-centric marketing strategies

Stakeholder collaboration

Data-driven analytical skills

Digital marketing proficiency

Organizational skills

Job description

Overview

Join to apply for the Marketing Business Partner role at Adelaide Economic Development Agency.

About the Opportunity

As part of the Adelaide Economic Development Agency (AEDA) Marketing Team, the Marketing Business Partner plays a key role in delivering the AEDA Marketing and Brand Strategy through the development and execution of marketing and communication initiatives, with a particular focus on the B2B and Visitor Economy sectors. Reporting into the Senior Marketing Manager, the role leads a Marketing and Content Coordinator, works closely with the Graphic Designer and Head of Digital, and provides support to ensure campaigns and creative projects are delivered effectively and in line with organisational objectives.

The position is responsible for managing marketing and communications strategies, budgets and performance reporting, while also acting as a primary contact for stakeholders to provide advice and coordination. It represents AEDA on joint marketing initiatives with key external partners, including State Government, and ensures that all activities are aligned with consumer-focused best practice.

The Marketing Business Partner contributes to continuous improvement by embedding customer-centric thinking across the team, developing clear briefs, monitoring delivery, and seeking opportunities to collaborate across AEDA. By staying across emerging trends in marketing, communications and customer experience, the role ensures AEDA campaigns remain innovative, effective and strategically aligned.

To view the position description, please click here.

Responsibilities

• Manage marketing and communications strategies, budgets and performance reporting.
• Act as a primary contact for stakeholders to provide advice and coordination.
• Represent AEDA on joint marketing initiatives with external partners, including State Government, ensuring activities align with best practice.
• Lead and support campaigns and creative projects in line with organisational objectives.
• Contribute to continuous improvement by embedding customer-centric thinking, developing clear briefs, monitoring delivery and seeking opportunities to collaborate across AEDA.

About You

To be successful in this role you will have:

• Substantial experience in managing and developing customer-centric marketing strategies and initiatives across B2B and B2C channels to deliver organisational outcomes.
• Experience collaborating with and influencing stakeholders to deliver solutions in a complex environment.
• Strong data-driven thinking and analytical skills, with proficiency in digital technologies and up-to-date knowledge of digital marketing and measurement best practices.
• Understanding of best practice marketing and communication processes and ability to evaluate and advise on outcomes of marketing activities.
• Proven ability to partner with diverse stakeholders to deliver strategic and organisational outcomes.
• Strong organisational and time management skills with the ability to prioritise, set deadlines, solve problems and make effective recommendations and decisions.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage and natural surrounds, focusing on community wellbeing and quality of life. This is an exciting opportunity to join our team and contribute to a thriving city.

The role at Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, is to accelerate economic growth by attracting investment, growing the visitor economy, supporting residential growth, expanding the events calendar and marketing the city.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Miriam Lawley on 08 8203 7809.

Please submit a Resume and a Cover Letter addressing the skills, experience and qualities you can bring to this position, addressed to Miriam Lawley, Senior Marketing Manager, AEDA.

Please review the position description prior to submitting an application by following the prompts to apply.

For more information about working for the City of Adelaide, please visit www.cityofadelaide.com.au/careers

Applications close at 11.59pm, 17 September 2025.

Please note this is a full-time fixed term parental leave cover role with a starting salary at the Level 7 classification commencing at $116,741 + 12% superannuation.

As part of the recruitment process, candidates will be required to undertake a National Police Check.

We are committed to inclusive recruitment and welcome applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and candidates with diverse lived experiences. If you require assistance with the recruitment process, you can connect with our People Services team on [phone] or [e-mail].