Marketing Manager - B2B
Sharp and Carter
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Job summary
Sharp and Carter is assisting an established B2B client to recruit a Marketing Manager in Melbourne. You will lead strategy, brand, campaigns, digital, website and CRM across multiple markets, driving demand and revenue through integrated activity.
You will work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and measure activity against pipeline. A hands-on leader will guide three marketing professionals and oversee external partners.
Qualifications
- Significant marketing experience including leadership of a marketing function.
- Strong B2B marketing experience in technical/industrial/services environment.
- Proven track record linking marketing to leads, pipeline and revenue.
- Strong digital marketing, paid media, SEO and CRM experience.
- Experience managing websites and enterprise CMS platforms.
- Strong analytical, reporting and data-driven decision-making skills.
- Experience managing multiple external agencies and specialist partners.
- Strong stakeholder management and commercial communication skills.
- Hands-on leadership style with strategic focus.
Responsibilities
- Develop and execute the overall marketing strategy and annual plan.
- Own the marketing budget and measure ROI.
- Develop integrated campaigns to build awareness and generate leads.
- Work closely with Sales to identify customer needs, market opportunities and growth priorities.
- Develop customer propositions and segmentation based on market and customer insight.
- Lead digital marketing, paid media, SEO and GEO activity through agency partners.
- Own the website roadmap, content, UX and conversion optimisation.
- Lead Dynamics 365 CRM initiatives and customer journeys.
- Develop reporting and dashboards connecting marketing activity to pipeline and revenue.
- Manage digital, web and CRM agency partners.
- Maintain consistent brand positioning across markets.
- Lead, coach and develop a team of three marketing professionals.
Skills
Tools
Job description
Client Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.
The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base. With strong global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate new commercial opportunities.
About the Role
Reporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanning strategy, brand, campaigns, digital, website and CRM.
This is a broad, hands-on and commercially focused role. You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.
A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.
Key Responsibilities
- Develop and execute the overall marketing strategy and annual plan
- Own the marketing budget and measure investment against commercial return
- Develop integrated campaigns that build awareness, generate leads and support sales objectives
- Work closely with Sales to identify customer needs, market opportunities and growth priorities
- Develop customer propositions, personas and segmentation based on market and customer insight
- Lead digital marketing, paid media, SEO and GEO activity through agency partners
- Own the website roadmap, content, UX and conversion optimisation
- Lead the marketing use of Microsoft Dynamics 365, including CRM, customer journeys and data
- Develop reporting and dashboards connecting marketing activity to pipeline and revenue
- Manage digital, web and CRM agency partners, including briefs, performance and commercial outcomes
- Maintain consistent brand positioning across markets and business lines
- Lead, coach and develop a team of three marketing professionals
Client Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.
The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base. With strong global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate new commercial opportunities.
About the Role
Reporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanning strategy, brand, campaigns, digital, website and CRM.
This is a broad, hands-on and commercially focused role. You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.
A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.
Key Responsibilities
- Develop and execute the overall marketing strategy and annual plan
- Own the marketing budget and measure investment against commercial return
- Develop integrated campaigns that build awareness, generate leads and support sales objectives
- Work closely with Sales to identify customer needs, market opportunities and growth priorities
- Develop customer propositions, personas and segmentation based on market and customer insight
- Lead digital marketing, paid media, SEO and GEO activity through agency partners
- Own the website roadmap, content, UX and conversion optimisation
- Lead the marketing use of Microsoft Dynamics 365, including CRM, customer journeys and data
- Develop reporting and dashboards connecting marketing activity to pipeline and revenue
- Manage digital, web and CRM agency partners, including briefs, performance and commercial outcomes
- Maintain consistent brand positioning across markets and business lines
- Lead, coach and develop a team of three marketing professionals
You'll be an experienced B2B marketer who combines strong technical marketing capability with genuine commercial curiosity.
You'll enjoy getting close to the customer, understanding complex products and services and translating those insights into marketing that creates demand and delivers measurable results.
You'll bring:
- Significant marketing experience, including leadership of a marketing function
- Strong B2B marketing experience, ideally within a technical, industrial or services environment
- A proven track record of connecting marketing activity to leads, pipeline and revenue
- Strong digital marketing, paid media, SEO and CRM experience
- Experience managing websites and enterprise CMS platforms
- Strong analytical, reporting and data-driven decision-making skills
- Experience managing multiple external agencies and specialist partners
- Strong stakeholder management and commercial communication skills
- A hands-on leadership style with the ability to operate strategically while getting into the detail
- Lead the marketing function through an important period of business growth
- Broad ownership across brand, campaigns, digital, website and CRM
- Work closely with Sales and senior leadership with a clear commercial mandate
- Opportunity to build awareness across multiple specialist markets
- Lead a small team with support from specialist external partners
- Join an established business with more than 50 years of history and global backing
Click Apply or contact Dominic Roy at ****@sharpandcarter.com.aufor a confidential discussion about the opportunity.
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