Digital Marketing Specialist

WEB BIRD DIGITAL; Sydney; Hybrid; AUD 32,000 - 47,000; Part time

Benefits offered by this job

Flexible working arrangements

Hybrid work

Job summary

WEB BIRD DIGITAL, based in Miranda, Sydney, is seeking a Marketing Strategist to drive our clients' online success. This 12-month maternity leave cover is approximately 22 hours per week, with flexible options across 3 days full-time hours or 4 days school hours.

You will develop and implement comprehensive marketing strategies, set up analytics, create content, and manage paid advertising across Google, LinkedIn and Meta, while growing social channels and EDM campaigns.

Qualifications

• Minimum 3 years in a marketing role, ideally in a digital agency.
• Strong understanding of digital marketing principles.
• Excellent written and verbal communication.
• Ability to work independently and as part of a team.
• Experience with social media management tools.
• Experience with EDM platforms like Mailchimp and Mailpoet.
• Experience with paid advertising.
• Australian resident or permanent residency.

Responsibilities

• Develop and implement comprehensive marketing strategies tailored to each client.
• Set up and manage analytics reporting, providing insights into website performance and campaign effectiveness.
• Create content based on overall strategy to grow clients' accounts.
• Set up landing pages and help create engaging websites for target audiences.
• Manage and grow clients' social media accounts, creating engaging content.
• Develop and execute EDM campaigns.
• Set up and manage paid advertising across Google, LinkedIn and Meta.

Skills

Digital marketing

Analytics

Content creation

Social media management

Email marketing

Communication

Teamwork

Independent work

Marketing trends

Tools

Mailchimp

Mailpoet

Google Analytics

Google Ads

LinkedIn Ads

Meta Ads

Job description

As the Marketing Strategist, you will be the driving force behind a diverse range of clients' online success. You will be responsible for developing and implementing innovative marketing strategies, ensuring their websites and online presence are optimised for maximum impact. This is a 12-month maternity leave cover position working approximately 22 hours per week (3 days full-time hours or 4 days school hours, flexible).

Key responsibilities

Develop and implement comprehensive marketing strategies tailored to each client's unique needs and objectives

Set up and manage analytics reporting, providing clients with valuable insights into their website performance and campaign effectiveness

Create content based on overall strategy to grow clients' accounts

Set up compelling landing pages and help create engaging websites that resonate with target audiences

Manage and grow clients' social media accounts, creating engaging content and building online communities

Develop and execute effective newsletter and email direct marketing (EDM) campaigns

Set up and manage paid advertising across Google, LinkedIn and Meta

About you

At least 3 years of proven experience in a marketing role, ideally within a digital agency environment

Strong understanding of digital marketing principles and best practices

Excellent written and verbal communication skills

Ability to work independently and as part of a team

A passion for staying up-to-date with the latest marketing trends and technologies

Experience with social media management tools

Experience with EDM platforms like Mailchimp and Mailpoet

Experience with paid advertising

Australian resident or possess permanent residency status

About us

Based in the vibrant suburb of Miranda in Sydney's Sutherland Shire, we are a leading web development agency with more than 10 years in the business. We offer a full suite of solutions, including creative web design, web development, branding and corporate identity, online marketing and social media strategies, website maintenance, and secure hosting. We work with a diverse range of clients, helping them achieve their online goals through stunning design and effective digital marketing.

Join a tight-knit, supportive team where your ideas are valued and your contributions make a real difference

Work close to Westfield Miranda, and a range of fantastic local cafes and restaurants, with excellent public transport connections

Flexible working arrangements, including part-time or hybrid options to suit your lifestyle

Work with a wide variety of clients and industries, keeping your projects interesting, challenging, and rewarding

Must be an Australian resident or possess permanent residency status.

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