Marketing Automation Specialist

Green Hat; Melbourne; Hybrid; AUD 120,000 - 125,000; Full time

Benefits offered by this job

Access to world-leading tools

Professional development opportunities

Flexible work environment

Ability to work remotely for a month per year

Job summary

A leading B2B marketing agency in Melbourne is seeking a Marketing Automation Specialist to manage and optimize automation programs. The role requires over 2 years of experience with tools like Marketo and Hubspot. If you're passionate about digital marketing and looking to be part of a dynamic, multicultural team, this is the opportunity for you.

Qualifications

• 2+ years’ experience in marketing automation.
• Ability to work with large teams and clients.
• Passion for driving marketing breakthroughs.

Responsibilities

• Manage marketing automation programs, emails, and campaigns.
• Integrate martech tools for improved performance.
• Analyze and optimize marketing strategies.

Skills

Enterprise marketing automation platforms experience (e.g. Marketo, Hubspot, Pardot)

Digital/automation certifications

Strong attention to detail

Clear communication skills

Passion for digital marketing

Interest in martech

Ambition

Tools

Marketo

Hubspot

Pardot

Job description

You: Have a love for all things marketing automation and mar-tech in general. You have an inquisitive mind, can take a marketing automation program from idea to finished program and present post campaign reports, have strong attention to detail and enjoy learning new tech and platforms.

Us: Green Hat is Australia’s leading B2B marketing agency. We exist to challenge the b2b status quo—transforming businesses through marketing breakthroughs. Everyone at Green Hat loves B2B marketing. As an independent agency we pride ourselves on growing and developing the best and brightest b2b marketing talent. Our client portfolio includes household names in Food Services, Technology, Healthcare, Hospitality, Professional Services and more.

The gig: We are looking for a passionate and experienced marketing automation specialist to join our Digital Experience team. You will have access to world-leading tools and the wider digital team which specialises in data analytics, web dev, media, social, web and email marketing.

What will be your responsibilities?

• Setting up, scoping and managing marketing automation programs, emails, landing pages and campaigns
• Investigate integrations between client’s martech tools
• Analyse and optimise these programs
• Investigate errors and work with the team to find solutions
• Assist in integrating automation for social, web, SEO and online advertising
• Prepare reports, often using a real-time data visualisation platform for data and cross-channel reporting
• Assist in preparing process flows (e.g. nurture or lead scoring journeys)
• Working with account teams to understand the big picture so as to play your part

What skills and experience will you bring to the table?

• 2+ years’ experience with enterprise marketing automation platforms, ideally Marketo, Hubspot and/or Pardot
• Digital/automation certifications are a bonus
• Strong attention to detail
• Confident and clear communicator (able to ‘dumb down’ tech when needed)
• Passion for all things digital!
• An interest in martech - you will get exposure to some of the world's leading martech platform
• Ambition - we aim to delight our clients every day and this means staying ahead of the martech game
• We are Australia’s largest B2B agency.
• You’ll get to work with a passionate multi-cultural team (we’ve got people from Australia, NZ, Singapore, India, Pakistan, Spain, Germany, UK and more)
• Work on some big brands with big juicy projects
• Great opportunity to level up your skills – professional development encouraged
• Get coaching and support from B2B marketing industry pros
• We're informal, we like to have some fun while delivering professional outcomes for our client
• Hybrid work environment
• Ability to work from anywhere in the world for up to one-month per year.
• Ability to swap public holidays for cultural/religious reasons

If you’ve gotten this far down the ad, let’s take it to the next stage.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Analyst

• Industries

  Advertising Services and Marketing Services

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