Marketing and Content Manager

Fish N Flips; Gold Coast City; Hybrid; AUD 70,000 - 110,000; Part time

Benefits offered by this job

Part-time

Remote or hybrid work

Job summary

Fish N Flips is looking for a hands-on marketing lead to run campaigns, create content, and deliver venue assets from concept to completion. You’ll report to the CEO and work with our CMO to keep campaigns on brand across Queensland venues.

You’ll own national campaigns, social content, and Canva/Adobe Express creatives, plus briefs for designers and marketers. Part-time, remote or hybrid work options available.

Qualifications

• Hands-on experience in marketing, brand, content or campaign roles.
• Sharp, witty and warm copywriting that stays on brief.
• Confident with Canva or Adobe Express, social scheduling tools and a website CMS.
• Organised enough to run several campaigns, suppliers and deadlines at once.
• Comfortable telling someone, kindly, that their idea isn't on brand.
• A current Queensland Blue Card, or able to get one before you start.

Responsibilities

• Own national campaigns from plan to review: messaging, copy, briefs, approvals and calendar.
• Create social content for the brand and venues, with brand guidance for posts.
• Produce routine creatives in Canva/Adobe Express: tiles, posters, banners, email graphics.
• Write clear briefs for designers, photographers and printers when required.
• Update website copy and campaign pages, briefing digital specialists for larger changes.
• Develop marketing toolkits for venues and franchisees, including new openings.
• Prepare campaign reporting: leads, spend vs budget, learnings for leadership.
• Maintain The Marketing Playbook and asset library, kept current and easy to access.

Skills

Campaign mgmt

Copywriting

Organization

Brand guidelines

Tools

Canva

Adobe Express

Social scheduling tools

CMS

Job description

Want to run the campaign, not just support it?

Most early-career marketers spend years helping with someone else’s ideas. Here, you’ll run the campaigns. You’ll write the copy, make the creative, launch it across our venues and see what it delivers. If you’re keen to learn fast and build a portfolio you’re proud of, we’d love to hear from you.

About Fish N Flips

Fish N Flips is a swim school like no other. We use play-based learning and imagination to help Little Fish fall in love with swimming, in a place that feels simple, welcoming and fun. We're growing across Queensland, with our first US venue on the way, and our marketing needs to keep pace while staying unmistakably us.

The role

You'll be our hands-on marketing lead, reporting to our CEO and supported by our Chief Marketing Officer. You'll turn the agreed strategy into campaigns, content and venue resources that families see every day, and you'll own each campaign from first idea to final review.

What you'll own

• National campaigns from plan to review: messaging, copy, briefs, approvals, launch dates and the annual campaign calendar.
• Social content for the brand and our venues, plus the guidance that keeps venue posts on brand.
• Routine creative in Canva or Adobe Express, including social tiles, posters, digital screens, web banners and email graphics.
• Clear briefs for designers, photographers and printers when a job needs more.
• Website copy, campaign pages and routine updates, with larger changes briefed to our digital specialists.
• Marketing toolkits for venues and franchisees, including new venue openings.
• Campaign reporting: leads, spend against budget and what we learnt, shared with leadership and our Advisory Board each quarter.
• Our Marketing Playbook and asset library, kept current and easy to find.

How we'll know it's working

• Campaigns go live on time, on budget and on brand.
• Venues get resources early enough to use them well.
• Venue social media looks and sounds more like Fish N Flips month by month.
• Suppliers get clear briefs and need fewer rounds of changes.
• Leadership can see what's running, what it cost and what it delivered.

About you

• Hands-on experience in marketing, brand, content or campaign roles.
• Sharp, witty and warm copywriting that stays on brief.
• Confident with Canva or Adobe Express, social scheduling tools and a website CMS.
• Organised enough to run several campaigns, suppliers and deadlines at once.
• Comfortable telling someone, kindly, that their idea isn't on brand.
• A current Queensland Blue Card, or able to get one before you start.

Experience with franchise, multi-site, children's, family or recreation brands is a bonus.

Why Fish N Flips

• Real ownership of the campaign calendar, with a direct line to our CEO.
• Support from an experienced Chief Marketing Officer.
• A brand with a personality you can have fun with.
• Part-time, remote or hybrid work.
• A growing network, so the role grows with it.

Let's get swimming.