Marketing Executive

Coast Entertainment; Gold Coast City; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Free entry to Dreamworld/WhiteWater/Sk

Team discounts

Free parking

Perkbox access

Job summary

Dreamworld is seeking a hands-on Marketing Executive to drive multi-channel campaigns and on-brand activations. You will coordinate campaign activity, support content production, and help execute events that engage guests and energize the brand.

Ideal candidates bring tertiary marketing qualifications, strong organisation, and excellent communication. A creative, collaborative, and adaptable mindset with a passion for entertainment branding is valued.

Qualifications

• Minimum tertiary qualification in marketing or related field.
• Experience in planning and executing multi-channel campaigns.
• Strong communication and stakeholder management skills.

Responsibilities

• Coordinate multi-channel marketing campaigns from briefing to delivery.
• Support content production and activation campaigns in-park and online.
• Develop brand assets with the Creative team for campaigns and activations.
• Assist with photoshoots and on-site logistics.
• Collaborate with agencies and internal teams to align timelines and budgets.

Skills

Campaign management

Brand marketing

Content coordination

Cross-functional collaboration

AI-assisted writing tools

Can-do attitude

Entertainment industry experience

Education

Tertiary marketing qualification

Tools

Microsoft Office

Canva

Adobe Creative Suite

AI tools

Job description

Looking to grow your marketing career in a fast-paced, creative environment? Dreamworld is searching for a hands‑on Marketing Executive who is ready to roll up their sleeves and help bring our campaigns to life.

This is the perfect role for someone with a solid marketing foundation who enjoys variety, thrives on juggling moving parts, and is excited by the energy that comes from working with a big brand (and a fun one at that).

What you will be doing:

Reporting to the Marketing Manager – Campaigns and Content, you will be right in the middle of the action; coordinating campaign activity, supporting content production, and helping to execute activations that delight our guests and bring our brand to life. From campaign planning and photoshoots to in‑park events and activities, no two days are the same.

Day to day, you will:

• Coordinate multi-channel marketing campaigns - from creative briefing and asset management to dispatch, delivery.
• Support the development of campaign plans, timelines and channel activity across multiple brands, products and audiences.
• Work closely with the Creative team to develop brand assets for a variety of brand, campaigns and activations
• Support the planning and execution of photo and video shoots, including talent, scheduling and on‑site logistics.
• Work with agencies, production partners and internal teams to keep timelines on track and campaigns aligned.
• Assist with copywriting for promotional and campaign materials using AI-assisted writing tools, as required.
• Contribute to activations, events, and occasional media opportunities with a hands‑on, can‑do attitude.
• Build strong relationships with internal and external stakeholders to support the successful delivery of marketing initiatives and broader business activities. Stay across industry trends and bring forward ideas to help us work smarter and faster.

What you will bring:

• Previous experience in marketing campaign or brand marketing support, coupled with relevant tertiary qualifications.
• A knack for organisation and detail, even when things get busy.
• Strong communication and relationship‑building skills.
• The ability to write clearly and adapt tone across channels.
• Familiarity with Microsoft Office - and if you’ve dabbled in Canva, or Adobe tools, even better!
• Be comfortable using AI tools to achieve efficiencies, where practical
• A collaborative, can‑do attitude and the flexibility to help wherever needed.
• Experience in entertainment, tourism or a consumer‑focused brand is a big plus, but not essential

If you thrive in a fast‑paced environment, love variety, and bring plenty of energy, attention to detail and a willingness to learn, we would love to hear from you.

Diversity and Inclusion

At Dreamworld, WhiteWater World and SkyPoint, we’re committed to creating an inclusive and accessible environment where everyone, guests and Team Members alike, feel valued and respected. We celebrate the cultural and personal differences of our team, representative of the diverse community in which we operate. By drawing on the unique talents and contributions of each individual, we create unforgettable memories for our guests.

Our selection process may include a one-way video interview, face‑to‑face or group interview, health assessment, reference checks, criminal history check, and verification of your working rights. We are committed to an inclusive and accessible recruitment experience, therefore you will be provided opportunity to advise of any accessibility needs or required accommodations, as you progress through the recruitment process.

What’s in it for you?

You will be part of a fun, creative team with access to a pretty unique workplace.

• Enjoy free entry to Dreamworld, WhiteWater World and SkyPoint, plus team discounts, free parking and access to Perkbox – giving you hundreds of dollars of savings on everyday purchases.