Marketing Coordinator

Aquarium Industries; Melbourne; On-site; AUD 55,000 - 75,000; Full time

Job summary

Aquarium Industries in Melbourne is seeking a Marketing Coordinator to drive our brands across digital channels and customer communications. You will coordinate campaigns, maintain brand consistency and support with account setup and online portal access.

The role covers content creation, EDM campaigns, website updates and trade shows while collaborating with sales, livestock, operations and customer service teams. A proactive, detail-oriented marketer with Canva/Adobe skills will thrive here.

Qualifications

• Previous experience in marketing, communications, customer engagement or coordination role.
• Strong written communication and copywriting skills.
• Experience managing business social media accounts.
• Experience using Canva and/or Adobe Creative Suite.
• Strong organisation and administration skills.
• High attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Strong customer service and relationship-building skills.

Responsibilities

• Assist with onboarding new customers and maintaining customer accounts.
• Create engaging content for social media and email campaigns.
• Coordinate campaigns, promotions and product launches across channels.
• Support trade shows, events and retailer activities.
• Maintain brand consistency across marketing touchpoints.
• Collaborate with sales, operations and customer service teams.

Skills

Marketing coordination

Copywriting

Social media management

Canva & Adobe CS

Project management

Customer service

Tools

Canva

Adobe Creative Suite

Mailchimp or similar

Content management systems

Job description

Join an established, but growing aquatics brand!

Are you passionate about marketing and fascinated by the underwater world? Do you love crafting stories, building brands, and engaging customers? If so, dive into a unique opportunity with Aquarium Industries, a leader in the aquarium fish and aquatics industry.

We’re looking for a creative, organised, and proactive Marketing Coordinator to help us scale our brands, by maintaining market presence and connecting with our customers to showcase the beauty of aquatic life.

Reporting to the leadership team, you'll be responsible for coordinating marketing activities across digital channels, supporting customer communications, maintaining brand consistency, and assisting with customer-facing administrative functions.

No two days are the same. One day you may be filming newly imported tropical fish, the next preparing an EDM campaign, updating website content, coordinating a trade show, or assisting customers with account set-up and online portal access.

The Role

Customer & Website Administration

• Assist with onboarding new customers
• Set up and maintain customer accounts within company systems
• Manage customer website logins, passwords and access requests
• Open, update and close customer accounts as required
• Draft and send professional customer communications and email correspondence
• Coordinate customer database updates and contact information maintenance
• Assist customers with navigating online ordering platforms and digital resources
• Support customer marketing initiatives by providing promotional materials and product information

Content & Digital Marketing

• Create engaging content for social media platforms including Facebook, Instagram, LinkedIn and YouTube
• Write and distribute email marketing campaigns, newsletters and customer communications
• Coordinate seasonal campaigns, promotions and new product launches
• Develop educational content supporting aquarium retailers and hobbyists
• Source and create photography and video content featuring livestock and aquatics products
• Assist in maintaining website content, promotions and product information
• Maintain brand consistency across all marketing channels and customer touchpoints

Campaign Coordination & Reporting

• Support marketing campaigns from concept through execution
• Monitor social media engagement and community interactions
• Assist with campaign performance reporting and analytics
• Track key marketing metrics and provide regular reporting
• Assist with trade shows, exhibitions, retailer events and in-store promotions

Cross-Functional Collaboration

• Work closely with sales, livestock, operations and customer service teams
• Promote new fish arrivals, key product ranges and seasonal opportunities
• Help identify stories and content opportunities across the business
• Support internal communications and company initiatives

About You

You'll be equally comfortable creating a social media reel, drafting a professional email, assisting a customer with website access, and coordinating a marketing campaign.

• Previous experience in a marketing, communications, customer engagement or coordination role
• Strong written communication and copywriting skills
• Experience managing business social media accounts
• Experience using Canva and/or Adobe Creative Suite
• Strong organisation and administration skills
• High attention to detail
• Ability to manage multiple projects and priorities simultaneously
• Strong customer service and relationship‑building skills
• Professional verbal and written communication
• A proactive and self‑motivated approach

Highly Desirable

• Experience with email marketing platforms such as Mailchimp, mailerlite or similar
• Photography and videography skills
• Experience with website content management systems
• Experience supporting B2B customers
• Pet industry, aquarium, hobby or specialist retail experience