Marketing Specialist (Coaching & Personal Brand)

Cleancorp; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

AFR Best Places to Work

Direct access to CEO

Video production & podcast teams

Two brands with real budgets

Sydney office on Northern Beaches

Professional development path

Birthday leave

Team lunches & socials

Job summary

Cleancorp is Australia’s national coaching and cleaning-brand marketer seeking a Marketing Specialist to grow our coaching and personal-brand ventures. You’ll craft campaigns, build email sequences that convert, and repurpose Lisa’s content into clips, emails and posts.

You’ll own end-to-end Meta Ads, website funnels and multi-country campaigns, collaborating with a CEO, marketing and production teams. The role is based in Sydney with real budgets and fast execution.

Qualifications

• Marketing experience in coaching, online course, membership or personal-brand business.
• Email campaigns you've written that sold something, with measurable results.
• Hands-on Meta Ads experience, running campaigns yourself.
• Strong eye for design; Canva at minimum; Adobe or Figma is a plus.
• Ability to write convincingly in someone else's voice.
• Self-directed with multiple brands and many ideas.

Responsibilities

• Plan and launch campaigns that sell out monthly workshops and fill UNLOCKED.
• Write email campaigns and sequences that convert, then test and optimize.
• Build lead magnets from idea to live in a week.
• Turn podcast and content into clips, emails and posts.
• Market to cleaning business owners in five countries.
• Run Meta Ads end to end: setup, tracking, creative, testing and budget.
• Audit websites, landing pages and funnels; fix leaks.

Skills

Marketing generalist

Email campaigns

Meta Ads

Design eye

Voice matching copy

Self-direction

Tools

Canva

Adobe

Figma

Job description

Marketing Specialist (Coaching & Personal Brand)

In the future, people will ask who made the cleaning industry cool. We'd like the answer to be you.

Some marketers want a famous brand. You want to build one.

We're creating the biggest coaching company in a $424 billion global industry. Ground floor. Five countries. Your fingerprints all over it.

Lisa Macqueen grew Cleancorp from $700K to a multi-eight-figure national business. Now she teaches cleaning business owners in the US, Canada, the UK, Australia and New Zealand how she did it. Live workshops. Our UNLOCKED group program. A podcast. A LinkedIn audience that shows up every single day.

We need someone to take all of that and make it bigger, stronger and faster.

Who we're looking for

You're a marketing all-rounder. You'd rather do ten things really well than one thing perfectly.

You've worked in or for a coaching, course or personal-brand business. You know how a workshop sells out and how a program gets filled. You can write an email that makes people buy. You've got a designer's eye. You can open a website and tell us in ten minutes what's working and what isn't. And you know your way around Meta Ads.

This isn't a role for a pure SEO or Google Ads specialist. But it would be great if you had an understanding of how to get the most out of both. We need the person who sees the whole picture and makes every piece of it work harder.

What you'll do

• Cleancorp Coaching
• Plan and launch campaigns that sell out our monthly workshops and fill UNLOCKED
• Write email campaigns and sequences that convert, then test and improve them
• Build lead magnets that grow the list, from idea to live in a week
• Turn the podcast and Lisa's content into clips, emails and posts
• Market to cleaning business owners in five countries
• Cleancorp
• Generate leads for our national commercial cleaning business
• Keep the website, Google reviews and case studies working for sales
• Across both brands
• Run Meta Ads end to end: setup, tracking, creative, testing and budget
• Audit our websites, landing pages and funnels. Find what's leaking. Fix it.
• Design ad creative, carousels, landing pages and podcast graphics
• Report monthly on what's working, and put more effort into what is

What you'll bring

Must have

• Marketing experience in a coaching, online course, membership or personal-brand business (in-house, agency, or working directly with a coach)
• Email campaigns you've written that sold something, with the results to show for it
• Hands‑on Meta Ads experience, running campaigns yourself
• A strong eye for design. Canva at a minimum. Adobe or Figma is a big plus.
• The ability to write convincingly in someone else's voice
• Self-direction. Two brands, lots of ideas, and you set your own priorities.

Nice to have

• A graphic design background
• Experience marketing to international audiences, especially the US
• HubSpot or similar automation, WordPress and Elementor
• Podcast or video marketing experience
• Building workflows with Claude, ChatGPT or other AI tools

Why this role?

You'll work side by side with a CEO who is also the brand, plus our digital marketing team, our video production team and our podcast producer. Your ideas go live this week, not next quarter.

If you've ever had a great idea knocked back because "that's not how we do things", you'll love it here. Our rule is simple: try it, measure it, keep what works, and have fun while we do it.

We have more good ideas than hours. Customer videos, award entries, lead magnets, podcast production, AI search experiments: they keep getting pushed back. You'll be the reason they finally get done.

About us

Cleancorp is a national commercial cleaning company of 900 people across Australia and New Zealand. We're a Certified B Corp, and we were named one of the AFR Best Places to Work in 2024 and 2025.

We're a marketing company to our core. We just happen to sell cleaning and coaching.

What we offer

• AFR Best Places to Work, two years running
• Direct access to the CEO
• A video production team and podcast producer to work with
• Two brands, real budgets and permission to experiment
• A great office on Sydney's Northern Beaches, where the culture, the music and the snacks are all on point
• Professional development and a real path to grow
• Birthday leave: your birthday is a day off
• Team lunches and social events

Instagram: https://www.instagram.com/cleancorpau/

Can't watch the video in SEEK? Watch it here: https://tinyurl.com/mpsz3s47