Marketing and Communications Specialist

Elders Rural Services Australia; Melbourne; On-site; AUD 85,000 - 110,000; Full time

Job summary

AIRR, part of Elders, is seeking a commercially minded Marketing & Communications Specialist to turn plans into action across B2B trade marketing, ecommerce, digital communications and private label brands.

Reporting to the Head of Marketing, you will own campaign delivery, manage website content, and create compelling communications that drive commercial outcomes. This role suits a hands-on marketer who thrives in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business or related discipline.
• Experience in a marketing, communications, digital or ecommerce role.
• Strong campaign execution skills from brief through to launch.
• Experience maintaining websites and ecommerce platforms, including updating products and content.
• Strong written communication and ability to adapt messages for different audiences.

Responsibilities

• Execute B2B trade marketing campaigns that drive customer engagement and sales growth.
• Deliver integrated campaigns across email, digital, web and print channels.
• Support private label growth through product launches, promotions and marketing campaigns.
• Assist in managing website and ecommerce content, ensuring accuracy and timeliness.
• Create & develop compelling marketing communications aligned with customer and brand needs.
• Collaborate with Sales, Category Management and Marketing to deliver commercial priorities & outcomes.
• Coordinate campaign assets, timelines and stakeholders to ensure timely delivery of marketing initiatives.
• Maintain consistent brand messaging across all channels.
• Monitor campaign performance and identify opportunities for improvement.
• Support broader marketing initiatives and projects as required.

Job description

Accepting a role with AIRR, a proud business partner of Elders, means you will be joining a team ready to support and grow your career. Much like the clients and communities we work with, you will experience, passion, dedication and resilience across all parts of our business. With the backing of such an iconic, essential business in the Australian landscape we are confident that you too will be proud to grow your career at AIRR.

About the role

We're looking for a commercially minded, hands-on Marketing & Communications Specialist who loves turning plans into action.

Reporting to the Head of Marketing, you'll help bring our brands, products and campaigns to life across B2B trade marketing, ecommerce, digital communications and private label brands.

This is a broad, fast-paced role, spanning campaign delivery, digital and social activity, website content and customer communications. If you're a marketer who likes to take ownership, get things done and see the commercial impact of your work, this is a great opportunity to make your mark.

Responsibilities

• Execute B2B trade marketing campaigns that drive customer engagement and sales growth.
• Deliver integrated campaigns across email, digital, web and print channels.
• Support private label growth through product launches, promotions and marketing campaigns.
• Assist in managing website and eCommerce content, ensuring
• Create & develop compelling marketing communications aligned with customer and brand needs.
• Collaborate with Sales, Category Management and Marketing to deliver commercial priorities & outcomes.
• Coordinate campaign assets, timelines and stakeholders to ensure timely delivery marketing initiatives.
• Maintain consistent brand messaging across all channels.
• Monitor campaign performance and identify opportunities for improvement.
• Support broader marketing initiatives and projects as required.

About you

• Bachelor's degree in Marketing, Business, Commerce or a related discipline.
• Experience in a marketing, communications, digital or ecommerce role, ideally within a commercial, wholesale, retail or product-driven environment.
• Strong campaign execution skills and the ability to manage activity from brief through to launch.
• Experience maintaining websites and ecommerce platforms, including updating products, content, landing pages and promotional activity.
• Strong written communication and content skills, with the ability to adapt your message for different audiences and channels.
• An understanding of B2B/trade marketing and how marketing activity can support customers, sales teams and commercial outcomes.
• Experience working with brands and products. Exposure to private label marketing would be a real advantage
• Confidence working across email marketing, websites, ecommerce and other digital channels.
• Experience in partnering with internal teams, Sales and Category Management teams.

About AIRR

AIRR is proud to be a part of Elders, the last Australian-listed major agribusiness.

We invest in our staff to ensure everyone who joins AIRR is set up to succeed, from training and conferences to industry experts well within your reach offering support and guidance. When you join the AIRR team, you have the backing of an iconic Australian agricultural brand and a team of passionate individuals supporting and challenging you on your journey.

For a greater insight into AIRR, be sure to check out our website at www.airr.com.au

At Elders, we strive to create a safe environment where everyone can thrive. We aspire to do this by recognising talent, promoting inclusion and celebrating diversity. No matter how you identify, we encourage talented people from all backgrounds, abilities and identities to apply for roles at Elders.

We will accept applications from all people with the right to live and work in Australia.