Marketing and Communications Specialist

Australian Independent Rural Retailers Pty Ltd; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

AIRR is seeking a commercially minded Marketing & Communications Specialist who loves turning plans into action. Reporting to the Head of Marketing, you'll help bring our brands, products and campaigns to life across B2B trade marketing, ecommerce, digital communications and private label brands.

This is a broad, fast‑paced role, spanning campaign delivery, digital and social activity, website content and customer communications.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce or related discipline.
• Experience in marketing, communications, digital or ecommerce roles in commercial, wholesale, retail or product-driven environment.
• Strong campaign execution skills from brief through to launch.
• Experience maintaining websites and ecommerce platforms, including updating products, content, landing pages and promotions.
• Strong written communication and content skills, with ability to adapt messages for different audiences and channels.
• Understanding of B2B/trade marketing and how marketing activity supports customers, sales teams and commercial outcomes.
• Experience working with brands and products; exposure to private label marketing is a plus.

Responsibilities

• Execute B2B trade marketing campaigns that drive customer engagement and sales growth.
• Deliver integrated campaigns across email, digital, web and print channels.
• Support private label growth through product launches, promotions and marketing campaigns.
• Assist in managing website and ecommerce content, ensuring Create & develop compelling marketing communications aligned with customer and brand needs.
• Collaborate with Sales, Category Management and Marketing to deliver commercial priorities & outcomes.
• Coordinate campaign assets, timelines and stakeholders to ensure timely delivery of marketing initiatives.
• Maintain consistent brand messaging across all channels.
• Monitor campaign performance and identify opportunities for improvement.
• Support broader marketing initiatives and projects as required.

Skills

Campaign execution

B2B marketing

Digital marketing

Content writing

Stakeholder collaboration

Email marketing

Education

Bachelor's degree in Marketing, Business, Commerce

Tools

Website CMS

Email platforms

Ecommerce platforms

Job description

About the role

Accepting a role with AIRR, a proud business partner of Elders, means you will be joining a team ready to support and grow your career. Much like the clients and communities we work with, you will experience, passion, dedication and resilience across all parts of our business. With the backing of such an iconic, essential business in the Australian landscape we are confident that you too will be proud to grow your career at AIRR.

About the role

We're looking for a commercially minded, hands‑on Marketing & Communications Specialist who loves turning plans into action. Reporting to the Head of Marketing, you'll help bring our brands, products and campaigns to life across B2B trade marketing, ecommerce, digital communications and private label brands. This is a broad, fast‑paced role, spanning campaign delivery, digital and social activity, website content and customer communications. If you're a marketer who likes to take ownership, get things done and see the commercial impact of your work, this is a great opportunity to make your mark.

Responsibilities

• Execute B2B trade marketing campaigns that drive customer engagement and sales growth.
• Deliver integrated campaigns across email, digital, web and print channels.
• Support private label growth through product launches, promotions and marketing campaigns.
• Assist in managing website and eCommerce content, ensuring Create & develop compelling marketing communications aligned with customer and brand needs.
• Collaborate with Sales, Category Management and Marketing to deliver commercial priorities & outcomes.
• Coordinate campaign assets, timelines and stakeholders to ensure timely delivery marketing initiatives.
• Maintain consistent brand messaging across all channels.
• Monitor campaign performance and identify opportunities for improvement.
• Support broader marketing initiatives and projects as required.

About you

• Bachelor's degree in Marketing, Business, Commerce or a related discipline.
• Experience in a marketing, communications, digital or ecommerce role, ideally within a commercial, wholesale, retail or product-driven environment.
• Strong campaign execution skills and the ability to manage activity from brief through to launch.
• Experience maintaining websites and ecommerce platforms, including updating products, content, landing pages and promotional activity.
• Strong written communication and content skills, with the ability to adapt your message for different audiences and channels.
• An understanding of B2B/trade marketing and how marketing activity can support customers, sales teams and commercial outcomes.
• Experience working with brands and products.
• Exposure to private label marketing would be a real advantage.
• Confidence working across email marketing, websites, ecommerce and other digital channels.
• Experience in partnering with internal teams, Sales and Category Management teams.

About AIRR

AIRR is proud to be a part of Elders, the last Australian-listed major agribusiness. We invest in our staff to ensure everyone who joins AIRR is set up to succeed, from training and conferences to industry experts well within your reach offering support and guidance. When you join the AIRR team, you have the backing of an iconic Australian agricultural brand and a team of passionate individuals supporting and challenging you on your journey. For a greater insight into AIRR, be sure to check out our website at www.airr.com.au

Diversity & Inclusion

At Elders, we strive to create a safe environment where everyone can thrive. We aspire to do this by recognising talent, promoting inclusion and celebrating diversity. No matter how you identify, we encourage talented people from all backgrounds, abilities and identities to apply for roles at Elders. We will accept applications from all people with the right to live and work in Australia.

#LI For over 185 years Elders has been embedded in the fabric of Australian agriculture and played a key role in rural and regional communities by employing local people and servicing local farming families. We're dedicated to continuing this legacy through our extensive network, and, by paving the way toward a bright future for agriculture through our ongoing focus on innovation and sustainability. Elders is proudly creating lasting impact on Australia's farming families and communities.