Marketing Analytics & Growth Specialist

P&N Bank; Western Australia; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work

Education support

Mentoring programs

Discounts on loans

Incentive scheme

Parental leave

Volunteer leave

Social clubs

Job summary

P&N Bank is seeking a Marketing Analytics professional to partner with Brand, Growth and Lifecycle Marketing to provide analysis and recommendations, linking Marketing with Data & Analytics to support evidence-based decisions.

You will help improve acquisition, engagement and retention, measure performance, and develop audience segmentation using Salesforce Marketing Cloud, SQL and Power BI, with a strong focus on governance and reporting.

Qualifications

• Experience in marketing analytics or analytics-focused role.
• Strong ability to analyse customer behaviour and marketing performance.
• Experience measuring campaign effectiveness and translating findings into recommendations.
• Knowledge of customer segmentation and audience development approaches.
• Experience with Salesforce Marketing Cloud, CRM platforms, or customer data platforms.
• Strong SQL skills; Power BI is advantageous.
• Ability to explain complex analysis to stakeholders in an actionable way.
• Commercial awareness and understanding of marketing impact on business.
• Experience in banking or regulated industries is a plus.
• Relevant degrees in Analytics, Data Science, IT, Finance or Business desirable.

Responsibilities

• Partner with marketing leaders to provide insights that support decisions.
• Analyse customer behaviour to improve acquisition, engagement, and retention.
• Measure marketing performance and provide ROI improvements.
• Support audience development and campaign segmentation.
• Build and validate audiences using Salesforce Marketing Cloud and SQL.
• Develop attribution reporting and performance frameworks.
• Design dashboards and reporting for stakeholders.
• Collaborate with Data & Analytics to improve data quality and automation.
• Champion data-driven decision-making in Marketing.
• Ensure data reporting methodologies are governed and applied consistently.

Skills

Marketing analytics

Customer analytics

SQL

Power BI

Stakeholder communication

Data storytelling

Commercial awareness

CRM platforms

Customer segmentation

Education

Analytics degree

Data Science degree

Finance degree

Computer Science degree

Tools

Salesforce Marketing Cloud

Power BI

Job description

P&N Bank is seeking a Marketing Analytics professional to partner with Brand, Growth and Lifecycle Marketing to provide analysis and recommendations, linking Marketing with Data & Analytics to support evidence-based decisions.

You will help improve acquisition, engagement and retention, measure performance, and develop audience segmentation using Salesforce Marketing Cloud, SQL and Power BI, with a strong focus on governance and reporting.