Growth Analytics Lead - Marketing & Insights

Prezzee; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Prezzee Staff Discounts

Wellbeing Support

Learning & Development

Flexible Work Perks

Job summary

Prezzee is seeking a Senior Marketing Growth Analyst to drive data-driven growth across global B2C, B2B and B2B2C. You will query complex datasets, build dashboards, and deliver insights that inform acquisition, engagement, retention and revenue strategies.

Collaboration with Marketing, Data, Product and Commercial teams is key, with a focus on measurement, experimentation and lifecycle analysis to optimise campaigns and partnerships across markets.

Qualifications

• 5+ years' experience in marketing analytics, insights or data roles, ideally within digital, e-commerce, fintech or marketplace businesses.
• Advanced SQL skills and hands-on experience with BI and visualisation tools such as Looker, Tableau or Power BI.
• Experience analysing and integrating multiple data sources to deliver actionable business insights.
• Strong understanding of marketing measurement, attribution, experimentation and performance analytics.
• Experience working with customer data platforms (CDPs), CRM systems and marketing technology platforms.
• Proven ability to translate complex data into clear, commercially focused insights and recommendations for a range of stakeholders.
• Experience working in complex data environments, with a focus on improving data quality, governance and reporting reliability.

Responsibilities

• Analyse marketing and commercial performance across B2C, B2B and B2B2C channels to identify trends, optimise performance and drive growth.
• Develop and maintain dashboards, reporting frameworks and performance narratives that provide clear, actionable insights for stakeholders.
• Partner with Marketing, Product, Commercial and Partnerships teams to measure campaigns, evaluate experiments and support data-driven decision-making.
• Deliver customer, commercial and market insights that inform segmentation, lifecycle strategies, pricing, partnerships and investment decisions.
• Define and enhance measurement frameworks across key growth metrics, including CAC, LTV, attribution, funnel conversion, cohort performance and incrementality.
• Build analytical segmentation and customer lifecycle insights to uncover opportunities across acquisition, engagement, retention and monetisation.
• Partner with MarTech, Data and Engineering teams to improve data quality, tracking, data models and reporting reliability across marketing and customer platforms.
• Integrate and analyse data from multiple internal and external sources to create a unified view of customer behaviour and business performance.
• Identify opportunities to automate reporting, streamline analytical processes and improve the efficiency of insight generation through AI and modern analytics tools.
• Champion best practices in marketing analytics, measurement and data governance while fostering a culture of insight-led decision-making.

Skills

Advanced SQL

Marketing analytics

BI/Visualization tools

Campaign analytics

Stakeholder management

Tools

Looker

Tableau

Power BI

CRM systems

CDPs

Job description

Prezzee is seeking a Senior Marketing Growth Analyst to drive data-driven growth across global B2C, B2B and B2B2C. You will query complex datasets, build dashboards, and deliver insights that inform acquisition, engagement, retention and revenue strategies.

Collaboration with Marketing, Data, Product and Commercial teams is key, with a focus on measurement, experimentation and lifecycle analysis to optimise campaigns and partnerships across markets.