Digital Analytics & Insights Strategist

NAB; City of Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

NAB is seeking a Digital Analytics Specialist to translate data into actionable insights that shape our digital sales strategy and customer journeys. You’ll partner with product owners to uncover drivers of performance, influence prioritisation and design analytics that enable measurable business outcomes.

In this role you’ll conduct deep-dive analyses, maintain dashboards and reports, and collaborate across CRO, analytics and Martech stakeholders to diagnose issues and drive improvements.

Qualifications

• Experience with Adobe Analytics and Tealium or similar tools is essential.
• 3+ years' experience in analytics, digital insights, customer analytics or a similar role.
• Experience working within digital, marketing, personalization, optimization or customer journey environments.
• Strong analytical and problem-solving capability, with the ability to identify opportunities and translate insights into actions.
• Experience developing business cases, value assessments and performance improvement recommendations.

Responsibilities

• Identify, size and influence opportunities to improve customer journeys and digital experiences.
• Turn data into actionable insights to shape digital sales strategy and commercial outcomes.
• Partner with Product Owners and journey teams to understand why events happen and what actions create value.
• Maintain a prioritized backlog of actionable opportunities across journeys and products.
• Develop reporting frameworks, dashboards and analysis artefacts to track performance.

Skills

Analytical thinking

Cross-functional collaboration

Storytelling with data

Business case development

Education

Bachelor’s degree in Business/Commerce/IT/Statistics

Postgraduate qualifications

Tools

Adobe Analytics

Tealium

SQL

Excel

Data Visualization tools

Job description

NAB is seeking a Digital Analytics Specialist to translate data into actionable insights that shape our digital sales strategy and customer journeys. You’ll partner with product owners to uncover drivers of performance, influence prioritisation and design analytics that enable measurable business outcomes.

In this role you’ll conduct deep-dive analyses, maintain dashboards and reports, and collaborate across CRO, analytics and Martech stakeholders to diagnose issues and drive improvements.