Marketing Data Analyst: Insights that Drive Growth

carsales; Victoria; On-site; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Best Workplace award

Collaborative team

Parental leave 24 weeks

Hackathons & learning

Job summary

carsales is seeking a Marketing Analyst to understand, analyse and report on customer behaviour and transactional data to inform marketing decisions. The role supports the marketing team across digital, consumer and content initiatives, collaborating with data and product teams to gather insights.

You will prepare, transfer and visualize data to drive actionable business insights and reporting. The successful candidate is passionate about data, curious, and capable of challenging the status quo

Qualifications

• Experience with SQL to query data and generate insights.
• Knowledge of cloud data warehouses (Snowflake/Redshift/BigQuery) is a plus.
• Proficiency with data visualization tools (Tableau, Power BI, Looker Studio, ThoughtSpot).
• Experience with GA360 and Adobe Analytics.
• Familiarity with tag management and optimization tools (GTM, Adobe Launch, Optimizely).
• Experience with marketing mix modelling or attribution is valued.

Responsibilities

• Analyze customer behaviour and transactions to inform decisions.
• Generate actionable marketing insights and regular reports.
• Collaborate with data and product teams to derive insights.
• Prepare, transfer, and visualize data for stakeholders.
• Identify opportunities and risks from data and present findings.
• Develop clear visualizations to communicate value and impact.
• Support marketing KPIs with data-driven reporting.
• Write SQL to extract data from multiple sources.

Skills

SQL

Snowflake

Redshift

BigQuery

ThoughtSpot

Tableau

Power BI

Looker Studio

Google Analytics 360

Adobe Analytics

Tag Management

A/B Testing

Optimizely

Adobe Launch

Tools

Tableau

Power BI

Looker Studio

ThoughtSpot

Google Analytics 360

Adobe Analytics

Google Tag Manager

Adobe Launch

Optimizely

Maxymiser

Job description

carsales is seeking a Marketing Analyst to understand, analyse and report on customer behaviour and transactional data to inform marketing decisions. The role supports the marketing team across digital, consumer and content initiatives, collaborating with data and product teams to gather insights.

You will prepare, transfer and visualize data to drive actionable business insights and reporting. The successful candidate is passionate about data, curious, and capable of challenging the status quo