Growth Analytics Leader | AI-Driven Marketing Insights

MCG Talent; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

A global financial services firm is seeking a Head of Growth Analytics in Melbourne. This pivotal role involves executing the marketing analytics strategy, leading a high-performing team, and collaborating across departments. Candidates should have deep expertise in marketing analytics and experience with tools like SQL and Tableau. This opportunity is ideal for those who thrive in data-driven environments and can translate technical insights into business recommendations.

Qualifications

• Deep expertise in marketing analytics and attribution modelling.
• Proficient with key analytics tools.
• Strong knowledge of data privacy and compliance.

Responsibilities

• Define and execute the marketing analytics strategy.
• Recruit and lead a high-performing team.
• Own advanced attribution modelling to measure ROI.
• Leverage AI/ML for customer lifetime value prediction.

Skills

Marketing analytics

Attribution modelling

Applied AI/ML

SQL

Tableau

Data privacy compliance

Tools

AppsFlyer

Databricks

Google Marketing Platform

BigQuery

Job description

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