Digital Analytics & Insights Specialist: Conversion

National Australia Bank; Victoria; On-site; AUD 110,000 - 150,000; Full time

Job summary

National Australia Bank is seeking a Digital Analytics Specialist to uncover drivers of performance across customer journeys and digital products within the NAB Digital Sales team. You will translate data into actionable insights, influence priorities, and shape strategy through analytics, experimentation and rigorous measurement.

You will collaborate with Product Owners and cross-functional teams to drive value, develop dashboards, and articulate business cases with a focus on improving

Qualifications

• Experience with Adobe Analytics and Tealium or similar tools is essential.
• 3+ years' experience in analytics, digital insights or similar.
• Experience in digital, marketing, personalisation, optimisation or customer journeys.
• Strong analytical and problem-solving capability with ability to translate insights into actions.
• Experience developing business cases, value assessments and performance improvement recommendations.
• Advanced data analysis skills including SQL, Excel and data visualization tools.
• Experience with digital analytics, personalisation, experimentation or customer data platforms.
• Understanding of segmentation, targeting, attribution, modelling and KPI development.
• Strong storytelling and communication skills to influence stakeholders through data.
• Commercial acumen and ability to connect customer behaviour to business outcomes.
• Experience partnering with cross-functional stakeholders in agile/product-led environments.
• Understanding of SEO, SEM, paid media and digital marketing ecosystems.
• Financial services experience highly desirable.
• Tertiary qualification in Business, Commerce, IT, Statistics or related discipline.
• Postgraduate qualifications highly regarded.

Responsibilities

• Turn data into actionable insights that shape digital sales strategy, prioritisation and commercial outcomes.
• Identify, size and influence opportunities to improve customer journeys, conversion performance and digital experiences.
• Partner with Product Owners and journey teams to understand not just what is happening, but why, and what actions will create value.
• Develop, maintain and enhance reporting frameworks, dashboards and analysis artefacts.
• Establish and maintain robust measurement approaches, attribution frameworks and success metrics.
• Contribute to broader strategic initiatives through analysis, opportunity assessment and value realisation reporting.

Skills

Adobe Analytics

Tealium

analytics

digital insights

customer journeys

business cases

SQL

Excel

data visualization tools

personalisation

experimentation

customer data platforms

segmentation

attribution

KPI development

storytelling

communication

commercial acumen

agile

product-led environments

SEO/SEM/digital marketing

financial services

Education

Bachelor's degree or higher in Business, Commerce, IT, Statistics or related discipline

Postgraduate qualifications

Tools

N/A

Job description

National Australia Bank is seeking a Digital Analytics Specialist to uncover drivers of performance across customer journeys and digital products within the NAB Digital Sales team. You will translate data into actionable insights, influence priorities, and shape strategy through analytics, experimentation and rigorous measurement.

You will collaborate with Product Owners and cross-functional teams to drive value, develop dashboards, and articulate business cases with a focus on improving