Marketing Manager

Gateway Bank; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Career development

Competitive remuneration

Flexible work arrangements

Training opportunities

Job summary

Gateway Bank seeks a Marketing Manager (Marketing Generalist) to own planning and execution of activities that drive acquisition, retention and engagement. You will grow brand metrics, manage campaigns end to end, and work with our digital agency to optimise online marketing and website performance.

You will develop marketing plans, optimise customer lifecycles, support both consumer and B2B marketing, and lead two Marketing Executives while maintaining a relentless customer focus.

Qualifications

• Track record in growing brands and profitable acquisition.
• Experience managing marketing campaigns end to end.
• Ability to understand customer needs and support business goals.
• Experience with marketing automation platforms and CRM.
• Experience in measurement and optimisation of marketing activities.
• Experience in targeting customer segments and presenting to executives.

Responsibilities

• Own planning and execution of marketing activities driving acquisition, retention and engagement.
• Grow brand metrics across target segments and manage campaigns end to end.
• Collaborate with digital agency to optimise website and marketing activity.
• Develop and optimise customer lifecycle management and communications.
• Lead and develop two Marketing Executives.

Skills

Brand growth

Campaign management

CRM & marketing automation

Analytics & measurement

Executive communication

Digital marketing

Tools

CRM systems

Marketing automation

Job description

Gateway Bank is a member-owned financial institution which has been operating nationally for over 70 years. Unlike the major banks we have no institutional shareholders, so all our profits are reinvested into the business to support our members. We offer a range of award-winning banking products and services. We are small enough to know our customers, getting things done is easy, you can see immediately when your ideas work, and there is no need for 300 meetings to get things accomplished. We are open to new ideas to get our brand out there and want you to unleash your creativity!

About the role:

The role of Marketing Manager would be suitable for someone who considers themselves a Marketing Generalist – that is, someone who enjoys variety and has experience in both inbound and outbound marketing strategies. The role will see you increasing Gateway’s market share through ownership of the planning and execution marketing activities driving acquisition, retention and engagement.

• Growing our brand metrics across target segments
• End-to-end management of campaigns and measurement
• Working with our digital agency to optimise our website and digital marketing activity
• Development of marketing and communication plans to meet business objectives
• Development and optimisation of customer lifecycle management
• Supporting both consumer and B2B marketing activities
• Member communications to support customer onboarding, activation and retention
• Management of two Marketing Executives

About you:

To be successful in this role, we want to see:

• Track record in growing brands
• Proven track record in profitable acquisition
• Experience managing marketing campaigns end to end
• Ability to understand customer needs and support the business in meeting them
• Experience with marketing automation platforms and CRM
• Experience in measurement and optimisation of marketing activities
• Experience in targeting customer segments
• Experience in presenting to Executive team and Board
• Graphic design experience would be useful, but not essential
• Demonstrated ability to influence change & achieve positive outcomes
• Ability to build strategic working relationships to achieve common goals
• Relentless customer focus but with ability to balance and be responsive to business needs
• Ability to think out of the box to solve problems

About Our Values:

Gateway’s values are:

• Do the right thing
• Passion
• “Small up” do more with less
• Not ‘work’ but making a difference

We hope that prospective employees will connect with all of our values but in particular for this role, we hope that you will share our passion for helping our members achieve their financial goals.

As a Gateway employee, we want you to feel comfortable to be “you” with whatever unique qualities that entails. Embracing our differences helps us to create a culture that is supportive and fun. We encourage and support you to actively pursue growth and learning – we don’t stop training once we are on the team!

We also hope that you will engage with our purpose “Pocket and Planet” through which we support environmental goals that reduce consumption and go hand-in-hand with improving financial literacy and our members’ wealth.

More detailed information on our values and our purpose will be provided during the recruitment process.

What does Gateway offer?

For our part, we offer an excellent working environment, investment in training and career development programs, competitive remuneration and other benefits.

• excellent working environment
• investment in training and career development programs
• competitive remuneration
• other benefits

You would be working in our newly refurbished and stylish office in the Sydney CBD, which is located close to transport and the QVB shopping district, with the option of working from home two – three days per week.

What is the recruitment process?

Our screening process will include a mixture of online screening and assessment tools. As a guide, you should expect the process to include the following components: resume screening, online video interview, live online and face to face Interviews and online psychometric assessment.