Manager Conversion Rate Optimisation

National Australia Bank; City of Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

National Australia Bank in Melbourne seeks a Manager, Conversion Rate Optimisation to lead the CRO practice and drive a data-driven experimentation culture. You will steer a team focused on uncovering what drives customer behavior and turning insights into measurable business outcomes.

You’ll influence digital sales strategy and collaborate with stakeholders to deliver rigorous tests and actionable recommendations that enhance customer experiences and performance across digital channels.

Qualifications

• Significant experience leading optimisation, experimentation or digital performance functions.
• Deep expertise in CRO, digital analytics and structured testing methodologies.
• Strong leadership capability with experience building and uplifting teams.
• Experience creating learning agendas, measurement frameworks and scaling best practice across organisations.
• Strong stakeholder management and influencing skills across digital, technology and marketing teams.

Responsibilities

• Leading NAB's conversion rate optimisation practice and experimentation program.
• Building and maintaining a clear learning agenda that drives customer and business outcomes.
• Partnering with stakeholders to identify, prioritise and execute statistically rigorous tests.
• Translating customer insights into actionable recommendations that improve digital sales performance.
• Building and sharing the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviour.
• Coaching and developing a high-performing team across experimentation, analytics and optimisation.
• Establishing measurement standards and ensuring evidence-based decision making across squads.
• Identifying opportunities to improve processes, capabilities, tools and customer experiences.

Skills

CRO leadership

Digital analytics

Stakeholder management

Team leadership

Martech platforms

Tools

A/B testing tools

Analytics platforms

Job description

• Lead NAB's conversion rate optimisation capability
• Build and scale a data-driven experimentation culture
• Influence digital sales strategy through customer insights

Our people are customer obsessed. They work in close partnership to prioritise customer needs and deliver exceptional outcomes. This collaborative mindset enables innovation and builds enduring customer relationships, supporting our ambition to be the most customer centric company in Australia and New Zealand.

In the role of Manager, Conversion Rate Optimisation, you will join the Digital Sales & Transformation team as we strengthen our focus on customer obsession, moving with speed and owning it. You'll lead a team responsible for uncovering what drives customer behaviour and turning those insights into measurable business outcomes.

You’ll make an impact each day by:

• Leading NAB's conversion rate optimisation practice and experimentation program
• Building and maintaining a clear learning agenda that drives customer and business outcomes
• Partnering with stakeholders to identify, prioritise and execute statistically rigorous tests
• Translating customer insights into actionable recommendations that improve digital sales performance
• Building and sharing the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviour
• Coaching and developing a high-performing team across experimentation, analytics and optimisation
• Establishing measurement standards and ensuring evidence-based decision making across squads
• Identifying opportunities to improve processes, capabilities, tools and customer experiences

You’ll bring to this role:

• Significant experience leading optimisation, experimentation or digital performance functions
• Deep expertise in CRO, digital analytics and structured testing methodologies
• Strong leadership capability, with experience building and uplifting teams
• Experience creating learning agendas, measurement frameworks and scaling best practice across organisations
• Strong stakeholder management and influencing skills across digital, technology and marketing teams
• Expertise across multiple martech platforms and digital ecosystems
• Strong commercial acumen and a passion for improving customer experiences through data-driven insights
• Experience within banking or another highly regulated industry will be highly regarded

A diverse and inclusive workplace works better for everyone

We know that when our colleagues feel valued and celebrated for who they are, our customers experience bankingthat’sfairer, more accessible, and designed with who they are in mind.That’swhywe’vebuilt a culture of inclusion and respect, where colleague voices are heard and valued, and everyone is supported to bring their authentic selves to work.

Join NAB

At NAB,we’recommitted to supporting our colleagues with a comprehensive range of benefits designed to help you thrive both professionally and personally, including enhanced leave options, wellbeing support, access to NAB Perks, and ongoing career development opportunities.