CRO & Personalisation Lead for Retail Brands

Michael Page Australia; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Michael Page Australia is recruiting a CRO Manager to lead experimentation, personalisation and optimisation across our digital channels. You will craft a data-driven testing roadmap, prioritise opportunities, and partner with design, engineering and product teams to deliver high-impact test experiences.

Ideal candidates bring 3-5+ years in CRO or digital optimisation, with retail or high-volume ecommerce exposure, and proficiency in GA4 and FullStory.

Qualifications

• 3-5+ years of CRO, experimentation or digital optimisation experience.
• Experience in retail, FMCG or high-volume ecommerce.
• Hands-on experience with enterprise experimentation and personalisation platforms.
• Strong understanding of testing methodologies and statistical significance.

Responsibilities

• Lead the CRO, experimentation and personalisation roadmap across digital channels.
• Provide recommendations to improve website design and functionality.
• Build and manage a prioritised testing backlog based on customer and commercial opportunities.
• Analyse customer behaviour using analytics, session replay and voice-of-customer insights.
• Develop and validate hypotheses across acquisition, conversion, retention and reactivation journeys.
• Design and execute A/B, multivariate and holdout tests.
• Partner with developers, designers and product teams to deliver test experiences.
• Communicate results, insights and recommendations to stakeholders and embed a test-and-learn culture.

Skills

CRO

Experimentation

Digital optimization

Analytics

Stakeholder mgmt

Communication

Tools

GA4

FullStory

Job description

Michael Page Australia is recruiting a CRO Manager to lead experimentation, personalisation and optimisation across our digital channels. You will craft a data-driven testing roadmap, prioritise opportunities, and partner with design, engineering and product teams to deliver high-impact test experiences.

Ideal candidates bring 3-5+ years in CRO or digital optimisation, with retail or high-volume ecommerce exposure, and proficiency in GA4 and FullStory.