Marketing Specialist - Field & Digital

Everi Pty; Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Job summary

Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function for Australia and New Zealand, based in Sydney. The role partners with local business units to plan and execute a Marketing Plan across on- and offline channels, including content creation, campaigns in HubSpot, social media, and events.

You will produce case studies, nurture programs, and local stories while delivering data-driven KPI reporting using HubSpot and Salesforce.

Qualifications

• University degree in digital marketing, marketing, or related field with proven work experience.
• 3-4 years of B2B marketing experience with hands-on content creation and digital campaign execution.
• Able to manage projects end-to-end under time pressure with an audience-first mindset.
• Comfortable owning a marketing budget and reporting on performance.
• Strong communication skills and proactive teamwork within a global/regional team.

Responsibilities

• Create content briefed from Sales insights and conversations, optimized for SEO and promoted across owned channels.
• Support nurturing programs and digital campaigns in HubSpot, collaborating with regional specialists.
• Own local social media content and posting for the ANZ market across on- and offline touchpoints.
• Produce case studies from field activities in collaboration with Sales and Regional MarCom.
• Develop local written content and stories for media channels.
• Deliver KPI and data-driven reporting on content and digital activity using HubSpot and Salesforce.
• Support customer and industry events, manage the local events budget, and coordinate promotions.
• Coordinate pre- and post-event activities and travel for on-site coverage.

Skills

Content creation

Digital campaigns

SEO content

HubSpot

Salesforce

Social media management

Event planning

Budget management

Data-driven reporting

Stakeholder management

Education

University degree in marketing or related field

3-4 years B2B marketing experience

Tools

HubSpot

Salesforce

Job description

Job Description

Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function in our Australia and New Zealand organization. The role will be a business partner to the local business units through the planning and execution of an effective Marketing Plan, both on and offline. We're looking for someone equally comfortable behind a digital campaign as they are running a great customer event, a marketer who knows how to build a nurturing program and knows how to throw a party people actually want to be at. He/she will be an energetic, organized, data & KPI driven person. Position to be based in Sydney, Australia., Digital & Content

• Create content briefed from Sales insights and customer conversations, written and structured for SEO, then promote it across owned channels (blog, LinkedIn, EDM).
• Support execution of nurturing programs and digital campaigns in HubSpot, working alongside the regional digital/search specialist on SEO and paid search performance.
• Own day-to-day social media content and posting for the local market, keeping a consistent voice across on- and offline touchpoints.
• Produce case studies from field visits and customer openings in collaboration with Sales and Regional MarCom, from raw footage/interview through to a finished asset.
• Create local written content and stories for on- and offline media, adapted for the ANZ market.
• Deliver KPI and data-driven reporting on content and digital activity leveraging HubSpot and Salesforce.

Events & field Support

• Support customer and industry events and exhibitions, growing from small local activations toward larger trade shows over time, with agency/vendor support for major exhibitions like CeMAT.
• Own and manage the local events budget, tracking spend and reporting against it.
• Coordinate pre-event promotion (landing pages, invites, social, EDM) and post-event follow-up in partnership with Sales.
• Travel to customer site openings and milestone events, coordinating with our video/photo vendor to capture footage and case study material on location.
• Assist with event logistics and on-site delivery, with the expectation of taking on more ownership as experience builds.

Stakeholder Management, Sales & Service Support

• Provide data-driven insights to Regional MarCom and senior stakeholders, with regular updates and reporting against KPIs and action plans.
• Own and grow the local network in the logistics/industrial sectors through content and field presence.
• Follow up on content and campaign leads until handover to Sales.
• Own lead management in the CRM system (Salesforce).

Leadership

• Work closely with peers in a matrix organization of small-to-mid-size teams.
• Advise internal business partners and act on eye level.
• Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.

About the Candidate

Education & Work Experience

• University degree in digital marketing, marketing, communications, business studies, management, or a related field, with proven work experience as a marketing professional.
• 3-4 years of experience in B2B marketing, with strong hands-on content creation and digital campaign execution.
• Strong content and digital instincts, someone who can spot a good story in a customer conversation and knows how to structure and promote it.
• Effective communicator with an audience-first mindset.
• Able to demonstrate, through a specific past example (not a self-description), that they can own a project end to end under time pressure.
• Comfortable being accountable for a budget, not just executing against one set by someone else.
• Self-motivated, thrives in a high-performance team environment, thinks outside the box, and initiates new ideas.
• Passionate and driven marketing practitioner, proactive, eager to learn, and wants to make a difference as part of a larger global/regional team.
• Willing and able to grow into event execution with support, rather than arriving fully formed in it.
• Ability to influence change across multiple locations, functions, and organizations.

Behaviors required to perform this role

Highly organized, able to juggle multiple workstreams and priorities without losing sight of deadlines.

Open-minded and curious, brings fresh thinking rather than defaulting to "how it's always been done."

Moves quickly from idea to execution, comfortable testing rather than over-planning.

Willing to try new things and pivot fast when it's not landing.

Contributes to a positive, energizing team culture, doesn't take themselves too seriously while still getting the work done.