Luxury Content Partnerships Lead

Are Media Pty Limited; Sydney; Hybrid; AUD 130,000 - 190,000; Full time

Benefits offered by this job

Flexible work options

Additional paid leave

Paid parental leave

Wellbeing program

Exclusive discounts via Flare

BELONG @ Are culture

Job summary

Are Media is seeking a Content Partnerships Lead to sit at the intersection of audience insight, content strategy and commercial growth across marie claire and ELLE. You’ll turn a deep understanding of their audiences into thoughtful, content-led ideas that create value for clients and sustainable revenue for the business.

Reporting to the General Manager of Luxury, you’ll work closely with content and commercial teams to shape ideas early, connect client goals with our storytelling across

Qualifications

• Proven experience in content partnerships, commercial strategy or integrated media within media, publishing or digital environments.
• Established commercial relationships in the premium luxury space.
• Strong understanding of content across channels, audience behaviour and emerging commercial product trends.
• Ability to translate insight and creative thinking into structured, sellable opportunities.
• Commercial acumen with experience owning or contributing to P&L outcomes and strong project management.

Responsibilities

• Build and lead key client relationships: Develop and maintain strong relationships with major clients, agencies and industry stakeholders.
• Own revenue performance and commercial outcomes: Drive growth through strategic partnerships and proactive market engagement.
• Drive events and experiential partnerships: Lead commercial development of flagship events and sponsorship opportunities.
• Champion the brands and their audiences: Translate brand positioning and audience insights into compelling commercial propositions.
• Spot opportunities ahead of the brief: Identify quarterly opportunities and present to sales teams.
• Turn insight into strategy: Analyse audience behaviour and trends to develop brand-aligned solutions.
• Bring brand opportunities to market: Lead go-to-market planning and collateral across multiple teams.

Skills

Content partnerships

Commercial strategy

Integrated media

Audience insight

Job description

Who Are We?

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.

• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.

• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The role

Turn the influence and audience insight of marie claire and ELLE into compelling commercial partnerships!

As Content Partnerships Lead, you’ll sit at the intersection of audience insight, content strategy and commercial growth across two of Are Media’s premium luxury brands. You’ll turn a deep understanding of their audiences and the cultural moments that matter to them into thoughtful, content-led ideas that create value for clients and sustainable revenue for the business.

Reporting to the General Manager of Luxury, you’ll work closely with content and commercial teams to shape ideas early, connect client goals with our storytelling across channels, and develop opportunities that can grow across brands and categories. It’s a strategic, outward-facing role for someone who brings creative thinking and commercial judgement together.

What you’ll be doing

The Role

• Build and lead key client relationships: Develop and maintain strong relationships with major clients, agencies and industry stakeholders. Present directly to senior decision-makers, lead commercial negotiations and identify opportunities to expand partnerships across brands, channels and categories.
• Own revenue performance and commercial outcomes: Hold accountability for revenue targets across marie claire and ELLE, driving growth through strategic partnerships and proactive market engagement. Monitor forecasting, pipeline health and commercial performance, regularly reporting against budget, yield, profitability and year-on-year growth targets.
• Drive events and experiential partnerships: Lead the commercial development of flagship events, awards programs and experiential activations, creating integrated sponsorship opportunities that connect audiences with brands across content, live experiences, social, digital and print. Partner with editorial, events and production teams to bring premium experiences to market and deliver commercial success.
• Champion the brands and their audiences: Act as the expert for marie claire and ELLE, translating brand positioning, audience insights and content performance into compelling commercial propositions.
• Spot opportunities ahead of the brief: Champion the content calendar across channels, identifying timely ideas aligned with client objectives and presenting quarterly opportunities to sales teams.
• Turn insight into strategy: Analyse audience behaviour, category trends and competitor activity, partnering with Research and Strategy to develop brand-aligned solutions and sales narratives.
• Bring brand opportunities to market: Lead go-to-market planning, opportunity frameworks and sales collateral for key brand initiatives, working across Content, Sales, Pre-Sales, Post-Sales, Research, Creative and Client Integration to coordinate delivery.

About you

We’re looking for someone who brings:

• Proven experience in content partnerships, commercial strategy or integrated media within media, publishing or digital environments.
• Established commercial relationships in the premium luxury space.
• A strong understanding of content across channels, audience behaviour and emerging commercial product trends.
• The ability to translate insight and creative thinking into structured, sellable opportunities.
• Commercial acumen, including experience owning or contributing to P&L outcomes, alongside strong project management capability.
• Confidence influencing senior stakeholders and managing competing priorities across content, sales, creative and delivery teams.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team – [e-mail]