General Manager Entertainment

Are Media Pty Ltd; Sydney; On-site; AUD 250,000 - 350,000; Full time

Benefits offered by this job

Flexible work options

Paid parental leave

Wellbeing program

Professional development

Job summary

Are Media is seeking a General Manager, Entertainment to drive growth and performance across six iconic brands in Australia. You will lead a high-performing team, unlock opportunities across circulation, subscriptions, advertising, and commerce, and steer data-led acquisition and retention strategies.

The role requires senior commercial leadership with full P&L accountability, and a proven ability to shape multi-format content and brand strategies in a rapidly changing media landscape.

Qualifications

• Senior commercial leadership experience with full P&L accountability.
• Experience in digital growth, subscriptions or direct-to-consumer models.
• Strong understanding of first-party data, CRM and lifecycle marketing.

Responsibilities

• Set the strategy for the Entertainment division: grow profitability, audience engagement and revenue across print, digital, social, audio, video and commerce.
• Own the division’s P&L, manage revenue, investment and costs to hit EBITDA targets.
• Build direct audience relationships with registered users, emails and first-party data.
• Create new revenue streams including memberships, subscriptions and brand-led opportunities.
• Lead through transformation, inspire a high-performing team and drive change.

Skills

Senior leadership

Commercial leadership

Digital growth

Audience data

Content & brand judgement

Transformational leadership

Job description

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

We welcome the opportunity to explore flexible work options where appropriate , depending on the needs of the business.

Additional paid leave , including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

Paid parental leave of up to 12 weeks, plus a p arenting gift pack, meal vouchers and return-to-work support.

Opportunities to grow and develop , with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

A comprehensive wellbeing program including EAP , Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

Exclusive benefits and discounts , including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

A genuinely inclusive culture , supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves .

The Role

The General Manager, Entertainment is a pivotal leadership role, responsible for driving the growth, performance and future direction of Are Media’s Entertainment content vertical!

Spanning six of Australia’s most iconic and trusted entertainment brands - New Idea, WHO, Woman’s Day, that’s life!, Take 5 and TV WEEK - together with the Puzzles division, this portfolio reaches millions of Australians and sits at the heart of the company’s success.

This is a dynamic, commercially focused role where you will lead a high-performing team to unlock new opportunities for growth across a diverse revenue mix, including circulation, subscriptions, advertising, and a rapidly expanding content commerce offering spanning affiliate and partnership channels. A key priority will be accelerating the growth of direct, owned audiences through data-led acquisition and retention strategies, strengthening first-party relationships that fuel both recurring revenue and long-term brand value.

With full accountability for the P&L, you will set the pace for sustainable growth, making smart investment decisions, championing innovation, and fostering strong cross-functional collaboration. You will play a critical role in evolving the portfolio, diversifying revenue streams, and building new commercial opportunities to ensure these market-leading brands continue to thrive in a rapidly changing media landscape.

What you’ll be doing

• Set the strategy: Define and deliver the Entertainment division’s growth strategy, increasing profitability, audience engagement and revenue across print, digital, social, audio, video and commerce.
• Own commercial performance: Lead the division’s P&L, managing revenue, investment and costs to achieve EBITDA targets and support sustainable growth.
• Build direct audience relationships: Grow registered users, email subscribers and first-party data, strengthening the foundations for retention, personalisation and monetisation.
• Create new revenue streams: Develop and scale direct-to-consumer products, including memberships, subscriptions, audio, vodcasts and other brand-led opportunities.
• Lead through transformation: Inspire and develop a high-performing team, building digital capability and successfully guiding people through change.
  

About you

We’re looking for someone who brings:

• Senior commercial leadership experience: A strong track record leading a content, media, entertainment or consumer-focused business, with full P&L and budget accountability.
• Digital growth expertise: Demonstrated success building or scaling subscriptions, memberships, direct-to-consumer products or other recurring-revenue models.
• Audience and data capability: A practical understanding of first-party data, CRM and lifecycle marketing, and how these drive acquisition, retention and commercial value.
• Content and brand judgement: Experience shaping multi-format content and brand strategies that respond to audience needs while delivering business results.
• Transformational leadership: The ability to set a compelling vision, bring teams with you through change and create a culture of accountability, innovation and high performance.
  

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team - [e-mail]

We are unable to accept email applications, please ensure that you submit your application via the online portal.