General Manager Entertainment

Are Media Pty Limited; Sydney; On-site; AUD 250,000 - 320,000; Full time

Benefits offered by this job

Flexible work options

Birthday leave

Volunteer leave

Paid parental leave

Learning & development

Wellbeing program

Discounts & benefits

BELONG program

Job summary

Are Media is seeking a General Manager, Entertainment to drive growth and strategy across its iconic brands, including New Idea, WHO, Women's Day, that’s life!, Take 5 and TV WEEK. You will lead a talented team, balance print with digital, subscriptions and commerce, and guide transformation while keeping audience needs at the center.

This role requires a commercially astute, audience-first leader who can unite people around a compelling future and deliver sustainable revenue, audience growth,

Qualifications

• Proven senior leadership in content/media with P&L responsibility.
• Experience leading large creative or content teams with a clear vision.
• Strong digital growth experience, including subscriptions or direct-to-consumer models.
• Practical understanding of first-party data, CRM and lifecycle marketing.
• Ability to shape multi-format content and brand strategies for audience impact.

Responsibilities

• Define and deliver the Entertainment division growth strategy across print, digital, social, audio, video and commerce.
• Grow direct audience relationships through registrations, email, subscriptions and data.
• Own the division's P&L, managing revenue and costs to meet EBITDA targets.
• Build direct audience relationships for retention and monetisation.
• Create new revenue streams including memberships, subscriptions and brand-led opportunities.
• Lead through transformation with a large team and build digital capability.

Skills

Inspiring team leadership

Senior commercial leadership

Digital growth

Audience and data

Content and brand judgement

Job description

Who are we?

Our portfolio includes some of Australia's most iconic and trusted brands, including The Australian Women's Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia's leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.

• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.

• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

The General Manager, Entertainment is a pivotal leadership role, responsible for driving the growth, performance and future direction of Are Media's Entertainment content vertical!

This is a rare opportunity to lead some of Australia's most iconic and trusted media brands, and the passionate, and highly experienced teams behind them. Spanning New Idea, WHO, Women's Day, that's life!, Take 5 and TV WEEK. Together with the Puzzles division, this portfolio reaches millions of Australians every week.

With full P&L accountability, you will balance the needs of a substantial circulation-led business with the opportunity to grow owned audiences, subscriptions, memberships, content commerce, advertising and other direct-to-consumer revenue streams. Working closely with leaders across Are Media, you will champion innovation, make thoughtful investment decisions and lead meaningful transformation without losing sight of the audiences and people who have made these brands successful.

This is a role for a commercially astute, audience-first leader who can unite people around a compelling future, and ensure these much-loved brands continue to thrive for generations to come; protecting the strength of an exceptionally successful print portfolio while building deeper audience relationships across digital, social, subscriptions, commerce and emerging platforms.

What you'll do

• Set the strategy: Define and deliver the Entertainment division’s growth strategy, increasing profitability, audience engagement and revenue across print, digital, social, audio, video and commerce.
• Put audiences at the centre: Grow direct audience relationships through registered users, email, subscriptions, memberships and first-party data.
• Own commercial performance: Lead the division’s P&L, managing revenue, investment and costs to achieve EBITDA targets and support sustainable growth.
• Build direct audience relationships: Grow registered users, email subscribers and first-party data, strengthening the foundations for retention, personalisation and monetisation.
• Create new revenue streams: Develop and scale direct-to-consumer products, including memberships, subscriptions, audio, vodcasts and other brand-led opportunities.
• Lead through transformation: Champion a large, passionate team, providing the vision, clarity and support they need to succeed; building digital capability and successfully guiding people through change.

About you

We're looking for someone who brings:

• Inspiring team leadership capability: Experience leading large, creative or content-focused teams, setting a clear vision and bringing people with you.
• Senior commercial leadership experience: A strong track record leading a content, media, entertainment or consumer-focused business, with full P&L and budget accountability.
• Digital growth expertise: Demonstrated success building or scaling subscriptions, memberships, direct-to-consumer products or other recurring-revenue models.
• Audience and data capability: A practical understanding of first-party data, CRM and lifecycle marketing, and how these drive acquisition, retention and commercial value.
• Content and brand judgement: Experience shaping multi-format content and brand strategies that respond to audience needs while delivering business results.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team - [e-mail]

We are unable to accept email applications, please ensure that you submit your application via the online portal.