Local Store Marketing & Brand Activation Lead

Heytea; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Heytea is seeking a results-driven on-ground marketing lead to drive store performance and growth in Sydney. You will develop local strategies, plan customer acquisition activities for openings and daily operations, and translate consumer insights into actionable campaigns across malls and local partners.

You will monitor local trends, execute store events and collaborations, and partner with HQ teams to ensure brand consistency while maximizing local impact.

Qualifications

• 3+ years of experience in F&B, retail, consumer, lifestyle, or related industries.
• Strong commercial sense and consumer insight.
• Proven experience in local marketing, brand activation, event planning, or consumer-facing campaigns.

Responsibilities

• Own and drive on-ground marketing and brand operations for stores to boost performance, customer acquisition, and growth.
• Develop and execute local store marketing strategies based on market characteristics and store performance.
• Plan and execute customer acquisition activities for openings and daily operations, including sampling and community engagement.
• Monitor local consumer trends and translate insights into store marketing initiatives.
• Develop localized brand activities and campaigns, including events, campaigns, and collaborations.
• Collaborate with malls and local partners for advertising placements and resources; lead negotiations and relationships.
• Identify underperforming stores and develop targeted growth strategies with data and local intelligence.
• Develop and operate B2B scenarios like corporate catering and partnerships for sustainable revenue.

Skills

Local marketing

Brand activation

Event planning

Negotiation

Data-driven mindset

Cross-functional collaboration

Consumer insights

Brand experience

Job description

Heytea is seeking a results-driven on-ground marketing lead to drive store performance and growth in Sydney. You will develop local strategies, plan customer acquisition activities for openings and daily operations, and translate consumer insights into actionable campaigns across malls and local partners.

You will monitor local trends, execute store events and collaborations, and partner with HQ teams to ensure brand consistency while maximizing local impact.