Local Area Marketing Lead – Owned Media & Community

Jobgether; Melbourne; Hybride; AUD 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Discount card for ALH pubs

Wellbeing programs

Learning & development

Employee discounts

Résumé du poste

Endeavour Group is seeking a Local Area Marketing Specialist - Owned Media & Community to drive local engagement across venues. You will manage day-to-day content, local partnerships and community activations, ensuring accurate venue details and brand-aligned communications.

You’ll work with venue teams and Local Area Marketing Partners, using templates and brand assets to create localised content, schedule campaigns, and support sports sponsorships and promotions.

Qualifications

• 2–4 years of experience in digital channel management, social media, content creation, or local marketing, ideally within hospitality or retail environments.
• Hands-on experience with Meta Business Suite, Google Business Profile, CMS platforms (such as WordPress or similar), and social media management/scheduling.
• Meticulous attention to detail regarding spelling, dates, pricing, offer mechanics, and platform information accuracy.
• Strong understanding of optimisation techniques and using data to inform plans and drive community engagement.
• Excellent communication and relationship-building skills to partner with venue teams, Local Area Marketing Partners, and local community groups.
• A tertiary qualification in marketing (or equivalent experience) and prior exposure to the hospitality industry are highly regarded.

Responsabilités

• Manage, generate and publish day-to-day content across venue social media channels, website venue pages, Google Business Profiles, and local directory listings.
• Ensure all venue trading hours, menus, contact details, event schedules, and offer mechanics are 100% accurate and updated across all owned platforms.
• Monitor local venue social channels, responding promptly to guest enquiries and engaging with community audiences in a timely, brand-aligned tone of voice.
• Create and adapt localised digital content using approved templates, brand assets, and local photography or key trade moments.
• Ingest campaign toolkits, approved key art, and offer mechanics from the Campaign Delivery team, scheduling accurate digital deployment across owned channels.
• Execute local community initiatives, sports club sponsorships, and business partnerships in line with established frameworks, coordinating promotion, signage, and local event support.
• Track and manage execution requests within internal workflow platforms to meet service level agreements (SLAs), while ensuring all published content strictly adheres to brand standards, privacy laws, ABAC, RSA, RSG, and state gaming regulations.

Connaissances

Digital channel management

Social media

Content creation

Local marketing

Formation

Bachelor's in Marketing

Outils

Meta Business Suite

Google Business Profile

WordPress

Social media scheduling tools

Description du poste

Endeavour Group is seeking a Local Area Marketing Specialist - Owned Media & Community to drive local engagement across venues. You will manage day-to-day content, local partnerships and community activations, ensuring accurate venue details and brand-aligned communications.

You’ll work with venue teams and Local Area Marketing Partners, using templates and brand assets to create localised content, schedule campaigns, and support sports sponsorships and promotions.