Local Area Marketing Lead: Owned Media & Community

Carma; Melbourne; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Exclusive discount card for pubs and由d

Health and wellbeing services

Learning and development opportunities

Company discounts with Endeavour Group

Zusammenfassung

ALH Hotels in Australia is seeking a Local Area Marketing Manager - Owned Media & Community to lead the delivery team responsible for owned digital channels, local content, and community partnerships across 350+ pubs nationwide.

You will oversee channel strategy across venues websites, Google Business Profiles, social accounts, local listings, and digital screens, working with Local Area Marketing Partners to drive guest footfall, visibility and loyalty.

Qualifikationen

• 6+ years in digital marketing and social media management.
• Proven track record in leading, mentoring, and developing high-performing digital content and media delivery teams.
• Deep understanding of digital platforms including Meta Business Suite, Google Business Profile, CMS, local listings management, and social media scheduling tools.
• Demonstrated experience building and executing scalable community sponsorship frameworks and local business partnership strategies.
• Exceptional relationship-building skills to partner with field teams and central delivery specialists, with strong brand adherence and compliance.
• A tertiary qualification, preferably in marketing or equivalent practical industry experience.

Aufgaben

• Lead and coach the owned media and community team to meet SLAs.
• Oversee day-to-day management, performance, and accuracy of owned digital channels including venue websites, social accounts, Google Business Profiles, and local listings.
• Establish standardized workflows, content schedules, and QA processes, embedding dynamic scheduling systems and CMS tools.
• Collaborate with Campaign Delivery to ingest assets and localise campaigns across owned touchpoints.
• Develop scalable frameworks for identifying, securing, and activating local partnerships.
• Oversee execution support for venue activations and events while enforcing governance across ABAC, RSA, RSG, privacy and gaming laws.

Kenntnisse

Digital marketing & social media

Team leadership

Meta Business Suite

Google Business Profile

CMS

Local listings management

Social media scheduling tools

Community sponsorships

Partnership strategies

Relationship building

Ausbildung

Marketing degree

Tools

Meta Business Suite

Google Business Profile

CMS

Jobbeschreibung

ALH Hotels in Australia is seeking a Local Area Marketing Manager - Owned Media & Community to lead the delivery team responsible for owned digital channels, local content, and community partnerships across 350+ pubs nationwide.

You will oversee channel strategy across venues websites, Google Business Profiles, social accounts, local listings, and digital screens, working with Local Area Marketing Partners to drive guest footfall, visibility and loyalty.